Pieter Willems

CEO Kitepower | Entrepreneur Sustainability - Energy transition - Electric Mobility

Amsterdam, North Holland, Netherlands

About

Experienced, international business leader with a focus on driving sustainability in the energy, mobility and food sector. Over the past 25 years, I've spearheaded the development of disruptive new businesses, both as start-up entrepreneur and on behalf of international brands. Most recently, I founded and successfully exited a venture that reduces carbon emissions through the intelligent charging of electric vehicles and the procurement of surplus wind and solar energy. I co-founded a thriving international boutique consulting firm. From our global offices in Amsterdam, London, Rome, New York City, and Shanghai, we delivered cutting-edge product concepts to multinational corporate clients across FMCG, automotive, healthcare, and other sectors. Prior to entrepreneurship, I held a key management role at WPP's Kantar group, overseeing digital services in the EMEA region. My core competencies lie in identifying business opportunities, effective team management, financial oversight, and investor relations. I derive satisfaction from mentoring young professionals to unlock their creative potential and develop new skills. I view it as my responsibility to leverage my corporate leadership and entrepreneurial experience to advance sustainability and make impact.

Experience

  • CEO at Kitepower
    Jun 2025 - Present · 1 yr 2 mos

  • Incubator, Investor at PWNEXT
    2008 - Present · 18 yrs 7 mos

    At PWNEXT, I collaborate with entrepreneurs and businesses to develop innovative ventures. Our focus is on creating compelling products and services in mobility, energy, and food that offer customers attractive sustainable alternatives with clear, tangible benefits. Key points: - We help identify and nurture new business concepts - Our ventures prioritize sustainability - We design solutions that make choosing eco-friendly options both practical and appealing

  • Strategy Director at Groendus
    Mar 2023 - Jun 2025 · 2 yrs 4 mos

    Groendus is a B2B renewable energy business, owned by APG/Omers. In 2023 Groendus acquired POWERD, the sustainable mobility venture that I co-founded in 2018. Current role at Groendus: Strategy development for expanding the Groendus business, focusing on value propositions

  • Co-founder, CEO at PowerD
    Jan 2018 - Feb 2023 · 5 yrs 2 mos

    POWERD is an AI-based, smart charging operator for electric fleets. POWERD reduces CO2 emissions and operating costs of electric vehicles. POWERD was successfully sold to Groendus Group and APG in 2023.

  • Co-founder, CEO at FARADAY KEYS
    Aug 2016 - Dec 2022 · 6 yrs 5 mos

    Faraday Keys develops transformative business ventures that accelerate the automotive and energy industry's transition to a greener, low-carbon future