New York, New York, United States
Pieter Claeys is a copywriter and creative director from Belgium, now based in New York. He considers himself lucky to make a living coming up with ideas, and he enjoys the hustle of making them happen. Along the way, he’s worked with brands like Spotify, Michelob ULTRA, Kellanova, and Kimberly-Clark. He was named ‘Belgian Creative of the Year’ in 2014, 2019 and 2024. In 2025, he was named Creative of the Year by Ad Age’s Creativity Awards, together with his team partner Roxane. Find a selection of his work at pieterclaeys.com.
Following the Omnicom–Interpublic merger, FCB NY transitioned into BBDO NY.