Greater Paris Metropolitan Region
10+ years experience in marketing with a strong digital background (performance marketing, product, SEO, CRM). A creative thinker with proven analytical skills, I love finding ways to grow businesses through high execution speed processes.
💼Part of the top 100 Asian tech companies, specialised in B2C apps and search engine ($15.2B market cap)
💼Valet parking startup in France and Benelux (B2B & B2C) 👤Member of the Executive Committee I lead the B2B and B2C marketing team of Ector. Responsibilities and key results : • Managed 5 people and up to 4 agencies • Increased turnover by 400% in two years to reach several million euros • Managed the marketing budget ($1.2M) across marketing channels and countries (Paid search : Google Ads/Bing Ads, Social ads : Facebook Ads/LinkedIn Ads/Instagram Ads, OOH, TV, Affiliate Marketing) • Improved performance marketing channels (+60% conversions, -27% CPA) • Implemented the SEO strategy (X5 UV/ month) • Launched the CRM program to improve retention (from 0 to $300k+ turnover through emailing campaigns) • Redefined brand platform and lead engaging brand campaigns • Negotiated key partnerships with leading brands (AccorHotels, Air France)
💼8th European Business School 👤Lecturer in Strategic Marketing (MBA classes)
💼B2B SaaS startup specialised in mobile checkout 👤As a growth manager my role was to find relevant B2B growth strategies to achieve our sales goals : • Led the development and implementation of the B2B Inbound Marketing strategy (blog posts, whitepapers, ebooks, infographics) and generated 200+ qualified leads/month in the first year • Implemented paid acquisition campaigns • Developed B2B outbound process with sales team (lead sourcing, enrichment, cold emailing and automated CRM lead nurturing) • Organised Tapbuy presence at key E-commerce/digital events (Vivatech, One to One Monaco, Paris Retail Week) • Negotiated key partnership with one of France’s largest tech media companies (Le Journal du Net)