Dubai, United Arab Emirates
I am an Senior Account Director at Viola Media, a leading media and advertising company in the Middle East. I have a Master 2 degree in International Business Management from INSEEC, a prestigious business school in France. My core competencies are new business development, marketing strategy, and outdoor advertising. In my current role, I am responsible for generating new business opportunities and driving sales growth by identifying and developing new accounts. I have successfully acquired several large contracts for out-of-home (OOH) advertising. I have also created and implemented marketing strategies and communication plans to enhance Viola's market leader image and brand awareness. I have a passion for innovation and creativity, and I enjoy working with diverse and talented teams to deliver high-quality solutions for our clients. I am always eager to learn new skills and expand my knowledge of the OOH industry, and I have obtained multiple certifications from Doohx, an online learning platform for DOOH professionals.
As the Senior Account Director at Viola Media, my responsibility is to oversee the growth of revenue in the UAE's dynamic outdoor advertising industry. Key Responsibilities and Achievements: - Taking sales initiatives to expand Viola Media Advertising's market presence. - Cultivate relationships with key clients, earning a reputation as a trusted advisor and strategic partner. - Collaborate closely with the sales team to develop innovative sales strategies tailored to meet clients' diverse needs across various industries. - Identify emerging market trends and consumer behaviors to proactively adapt sales strategies and maximize revenue generation. - Led cross-functional teams in the successful execution of advertising campaigns, ensuring seamless coordination and delivery of exceptional results. - Drive continuous improvement initiatives to enhance operational efficiency and streamline sales processes, resulting in increased productivity and profitability.
I performed my graduation internship for JCDecaux OneWorld in Paris. For six month, I was in charge of assisting the International sales team. - Manage customer base: new client development - Preparation of commercial proposals
- Business Development: Preparation of proposals and bidding for tenders > Acquisition of a 10-year advertising contract for the new Midfield Terminal of Abu Dhabi International Airport > Acquisition of a 5-year large format billboards advertising contract in Abu Dhabi > Creation of a major marketing research project signed between Abu Dhabi Department of Urban Planning and Municipalities and JCDecaux to develop pioneering solutions in marketing. - Create marketing strategies and sales support - Formulate a communication plan to create a clear market leader image. - Establish JCDecaux' new office in Bahrain (January 2020) and manage acquisition development of new advertising business - Responsible for opening new Bahrain International Airport concession (identify new clients, sales strategy, prospection, marketing plan)
Managing Sales and Operations for ADNOC Distribution digital OOH network. - Establishment of the outdoor advertising division - Managing all the communications with our partner ADNOC Distribution. - Leading the OOH Digital Team towards achieving the department targets; responsible for all management, operations, admin work, team training and product development. - Building Sales strategy and approach to maximize our market share. - Key account management, maintaining a strong relationship with advertising agencies and clients. - Responsible for studying new projects in terms of feasibility, revenue expectations, and sales strategy - Signature of an exclusive 5-year contract for EMARAT petrol stations.
- Participating to the growth strategies for French food importation. - Successfully acquired 14 new clients, contributing to a revenue surge of $250K. - Proficiently crafted compelling commercial proposals, ensuring alignment with client needs and company objectives. - Conducted thorough analysis of market trends and customer preferences, leveraging insights to refine business strategies. - Represented the company at industry exhibitions, fostering valuable connections and expanding market presence. - Demonstrated a keen commitment to excellence in customer service, consistently exceeding expectations and enhancing brand reputation.