Pierre-Emmanuel Mahias

Regional strategy director | EMEA & MENA | Google AI powered

Dubai, United Arab Emirates

About

I have a passion for creating clear and compelling strategic positioning and building focused and collaborative teams that drive innovation and growth. I have won multiple Cannes Lions awards and served as a jury member for the prestigious festival. I have also developed and secured new business opportunities and partnerships with global and local clients, such as Chanel, Sanofi, Procter & Gamble, Kimberly-Clark, Apple, Renault-Nissan, and Pepsi. Additionally, I have extensive expertise in developing and deploying end-to-end digital solutions for key accounts, leveraging data, technology, and creativity.

Experience

  • Google (9 mos)
    • Creative works strategist
      Sep 2023 - May 2024 · 9 mos

    • Strategist
      Sep 2023 - May 2024 · 9 mos

  • Regional director of strategy at UM Worldwide
    Oct 2022 - Oct 2023 · 1 yr 1 mo

    Middle-East, Turkey, North Africa. EMIRATES, DYSON

  • Director of Strategy at OMD Worldwide
    Jul 2020 - Jul 2022 · 2 yrs 1 mo

    New Business - CHANEL (Global) SANOFI (Global) - KIMBERLY-CLARK (Global) - MTS (Local) - JTI (Local) Key clients - APPLE - RENAULT-NISSAN Group (development of end-to-end digital solutions for key clients) - PEPSI (Total Communication planning deployment)

  • Director of Strategy at Mindshare
    Sep 2015 - Jul 2020 · 4 yrs 11 mos

    LUKOIL OIL COMPANY, NIKE, SANOFI, MTS (TELECOM), CHANEL, DYSON, NESTLÉ, KIMBERLY-CLARK, FORD New business wins and development of one of the strongest digital units within local media industry.

  • MediaCom (1 yr 9 mos)
    • P&G + TEVA (Pharma) EMEA Media Director for Eastern Europe, Russia + Central Asia
      Jan 2014 - Sep 2015 · 1 yr 9 mos

      PROCTER & GAMBLE +60 BRANDS RUSSIA + CENTRAL EASTERN EUROPE Development of Mediacom services across Central Asia on top of Russia, Ukraine and Belarus. Team of 35 planners(Moscow, Kiev, Almaty) - >200M$ spendings 5 Effie awards

    • Regional planning leader
      2014 - Jun 2015 · 1 yr 6 mos

      Leading +30 media planners team - Best in class deployment of P&G Proud moms campaign with Sochi Olympic Games.