Switzerland
Want to know how top brands stay ahead in market trends? In 2017, I started Emazing Retailing to change how companies approach market research. With a deep interest in understanding consumer behavior, → I wanted to use data to help businesses make better decisions. We use A/B testing in market research to get clear and direct feedback from consumers. I lead a talented team dedicated to helping businesses succeed. Our goal is to give companies the tools and insights they need to understand the market and make better decisions. Here’s how we helped our clients: → Improved market positioning for a new Lacoste fragrance using A/B testing and data analysis. → Set up a successful tracking and response process for Stella McCartney fragrance. → Found a $100 million opportunity for Ariel/Tide in Europe. → Introduced a new way to test eCommerce assets for FMCG products at Emazing Retailing. *** Learn more about how we can improve your market research at [emazingretailing.com](http://emazingretailing.com/). Or book a 1:1 call with me (click on my featured section ) 📞 Let's chat: https://calendly.com/peberthier-1/emazing-discussion
- Introduced innovative market research methods focused on A/B testing for FMCG products. - Led a team of researchers and analysts to deliver data-driven insights for better decision-making. - Helped clients optimize product offerings and marketing strategies based on direct consumer feedback. - Developed proprietary tools and methodologies to enhance market research accuracy.
- Unveiled consumer insights and optimized market positioning for new Lacoste fragrance through A/B testing and data mining. - Deployed a tracking and response process for a newly launched Stella McCartney fragrance, converting crowdsourced insights into quantitative data. - Identified key assets to improve in-store and e-commerce performance using consumer research.
- Supported global restaging of Ariel/Tide, revealing a $100 million opportunity in Europe. - Conducted market and consumer research in emerging markets to strengthen Tide’s brand positioning. - Led strategic thinking and market research in China for new detergent concepts.
- Identified top opportunities in the Western Europe Fabric Care market and guided project priorities. - Deployed a specific process to track and optimize detergent expansion in Germany and other countries. - Led digital marketing mix modeling projects to drive non-TV business models.
- Supervised three stores and managed a team of store directors. - Implemented strategies to improve store performance and customer satisfaction.
-Analyzed the financial situation of key suppliers to prevent potential supply disruptions.
- Managed strategic projects for companies in the Rhone-Alpes region. - Developed a strategic plan to boost sales for KING-JOUET stores, receiving top recommendations from the CEO. - Audited a company in recovery proceedings and set up a business plan for a French company expanding into Romania.