Wavre, Walloon Region, Belgium
- Category performance optimization: Leveraged Nielsen and GfK insights to identify growth opportunities and enhance category profitability. - Portfolio growth: Designed and executed trade marketing plans that increased shelf visibility and accelerated rotation of Dr. Oetker’s key SKUs. - Commercial impact: Contributed directly to market share gains and assortment expansion across major Belgian retailers. - Successful retail activation: Delivered targeted promotions and in-store activations that generated significant sell-out uplift. -Cross-functional leadership: Coordinated with Sales, Marketing, and Supply Chain teams to ensure flawless execution and maximize ROI of trade initiatives.
- Portfolio development in Horeca & Export: Strengthened the presence, visibility, and rotation of John Martin’s portfolio across the Belgian Horeca channel and international markets. - Out-of-Home leadership: Designed and executed support plans for Belgium’s finest beers (Timmermans, Waterloo, Bourgogne des Flandres, Martin’s), driving brand awareness and consumer engagement. - Strategic brand activation: Translated long-term brand strategies into actionable trade marketing plans, enabling sales teams to deliver measurable growth. - Commercial impact: Increased distribution, boosted sell-out performance, and enhanced brand equity through targeted activations and tailored trade initiatives. - Stakeholder management: Balanced strategic decision-making with operational follow-up, ensuring alignment and collaboration across sales, marketing, and external partners.
• Creating new business through targeting and exploring prospect clients (B2C) • Establishing, building and maintaining long lasting business relationships with Wholesalers (B2B) and Point of sales (B2C). • Optimizing the Availability and Visibility of our brands, and guaranteeing the Quality of our products and services. • Collaboration with Trade Marketing and Marketing departments for activations programs • Setting up Trade Marketing programs and promotions • Contract monitoring (Respect of products and distribution channel, Credit management)