Geneva, Geneva, Switzerland
General manager with 15 years experience in the watch industry. Entrepreneurial and action-oriented with highly analytical skills. Expertise in sales, international business development, watch distribution (luxury and fashion), strategic and operational marketing.
Responsible for all sales and operational marketing activities in Latin America, EMEA and Asia. Led a network of 25 wholesale partners in 40 countries, representing more than 1’000 points of sales (including 60 boutiques and corners). Managed a team of 4 sales people based in Geneva, Hong Kong and Miami. Defined and implemented a comprehensive commercial strategy for the brand, relying on sellout approach and highly-qualitative distribution: - Restructured distribution channels with new partners in 10 major countries, resulting in a net increase of +300 doors. In charge of prospection and contract negotiation. - Built and maintained strong relationship with sales partners during market visits and international sales seminars, organized twice a year. - Responsible for the validation and execution of yearly sales and marketing plans for all markets: advertising, PR activities, sales incentive programs, merchandising and in-store animations. - Defined key objectives per market and implemented standard indicators to monitor the business performance across all distribution channels. In charge of sales forecasting and budgeting. - Conceived and implemented brand training program for both wholesale and retail partners.