Singapore
- Development and implementation of local product strategy, roll-out of tactical plans to grow sales and increase market share across categories - Direction and overseeing of the communication strategy & related budget to increase awareness and strengthen brand positioning across all touchpoints), launched LINE (multi-service digital platform) official account - Planning and execution of impactful 360° activations (media/PR/events): educational installation (15k visitors), “Pasha de Cartier” and “Cartier Box” pop-ups, yearly High-Jewellery exhibitions... - Merchandising & supply chain planning: forecasting, allocations, monitoring of stock levels & rotation. - Coordination of transversal projects: yearly strategic plan, retail renovation projects, digitalization...
- Definition and execution of the local marketing strategy, in line with subsidiary’s 3-year plan and international direction. - Business planning: sales analysis and reporting, preparation of sales forecasts in collaboration with merchandising and supply-chain, definition and revision of overall and category budgets. - New product launch supervision: forecasts, local activation, sales staff training, sales follow-up… - Successful development of 360 activations (marketing, communication, retail, client teams…), e.g. Juste un Clou campaigns in collaboration with photographer Ryan McGinley, "Precious convenience store" pop-up... - Cross-functional projects: revamp of commercial events strategy & development of new client event formats...
Chef de produit senior marketing international - 3-year strategic product plan, monitoring of product development - Successful launch of Cartier's major new creation for 2014: Calibre de Cartier Diver: definition of the launch strategy (forecasts, pricing, assortment...), presentation to the press at the SIHH (Geneva, Jan 14), brief and coordination of the communication plan roll-out with the Communication and PR teams (digital, print media, outdoor advertising, visual merchandising, PR and endorsement...). - Launch of the "Clé de Cartier" collection (major launch for 2015): final definition of the product and range, establishment and follow-up of the launch strategy, permanent contact with the teams in subsidiaries on the local adaptation of the worldwide strategy, monitoring of the development of communication tools, presentation of new product at the SIHH (press, commercial teams), definition of sales forecasts, planning and network opening strategy... - Cross-functional projects: creation and roll-out of a worldwide product information base, definition of the watch movement strategy and policy, participation in the organization of the Cartier Time Art exhibition (Shanghai, 2014).
Kérastase is L'Oréal's leading luxury haircare brand, sold through a highly selective network of exclusive salons worldwide. The brand emphasizes the essential position of the expert hairdresser in selecting the most appropriate product for every hair type, giving the customer superior results and value. Main responsibilities: - Sales and market analysis and reporting - Redaction of marketing files and presentations -On-going development management: follow-up on artworks and mockups, assistance to national teams on various issues (new launches, animations...) - New product development: studies, analysis, concept drafting, packaging design...
A division of the Zannier group (which owns several brands and licenses for the childrenswear lines of major international labels such as Levi's and Kenzo), IKKS Junior is one of Europe's leading brand on the designer childrenswear market, with significant retail and wholesale presence throughout Europe (France, Spain, Italy...). Main responsibilities: - Opening of the Dublin office, covering the Republic of Ireland and the UK territory of Northern Ireland - Rationalisation and development of customer portfolio (prospection, closing & opening of accounts to match the brand's strategy and positioning) - Sale of collections (4 per year) in the Dublin showroom and in regional showrooms - Mid-season activities with customers: sell-out monitoring, merchandising advice, re-order sales...