United Arab Emirates
As the CEO of Viola Communications, I am passionate about the intersection of creativity and technology’s ability to drive client growth. Let's connect.
• Board member focused on commercial and product aspects of the business • Pitched and secured pre-seed funding of $3 million from investors: UK, US, Middle East and Australia • Lead all initial strategy, planning design and partnerships for Evorra's growth
Thesis: Do organisations need to innovate the way they innovate?
Worked with senior leadership and across multi-functional teams in companies as a senior advisor and client partner, delivering digital transformation programmes. Client engagement snapshot: • Global Pharma Client (Barcelona): Launch of Digital Centre of Excellence. 50% reduction in GTM • Global Retail Client (Switzerland): Roll-out of global marketing change program to 15 countries • Global Aviation Client (Middle East): Global media team transformation program delivery
• Global digital lead for major luxury and retail clients across Europe • Strategy lead and digital plan orchestration across data, technology, media channels, innovation
• Successful merger of two agencies (traditional and digital) in <2 months 90+ employees • Increased agency profitability by 75% and revenue by 50% • Employee satisfaction 25%+ in 6 months
• Led digital media and technology strategy across 86 countries • Senior client engagement, liaison and strategy leadership • Advisory and strategy across Ad and Mar Tech, Data and Analytics, Programmatic, Social, Display