Switzerland
As a seasoned business strategist and brand growth expert, I am actively exploring new opportunities that align with my passion for driving corporate/brands success. With nearly a decade of experience in the FMCG sector, notably with Procter & Gamble, I have honed my skills in spearheading brand visions, crafting robust strategies, and leading impactful advertising campaigns. My tenure has been marked by significant achievements, such as establishing Head & Shoulders as Italy's premier anti-dandruff shampoo and revitalizing home care brands across Europe. My expertise extends beyond traditional brand management to encompass cutting-edge market strategies and business development, evidenced by my success in creating a new business unit within just one year, spurring unprecedented growth. This blend of agility and innovation is a cornerstone of my approach, enabling me to deliver top-tier results consistently. Currently, as a freelance consultant, I leverage this wealth of experience to guide multinational corporations and promising startups in brand positioning, market strategy, and business growth. My consulting role keeps me at the forefront of market trends and business innovations, ensuring that I bring a fresh, informed perspective to any senior role. Moreover, I am deeply committed to mentoring emerging professionals, a testament to my belief in nurturing talent and fostering collective growth. This mentorship role reflects my holistic approach to business - one that values both organizational success and individual development. In seeking new corporate opportunities, I am eager to bring my extensive experience, strategic insight, and innovative thinking to a dynamic, forward-thinking team, driving substantial value and growth.
Responsible for shaping the global marketing strategy and brand positioning for Callebaut portfolio. - Leading product innovation pipelines in partnership with R&D. - Developing comprehensive go-to-market strategies and marketing communications to drive brand visibility and customer engagement. - Managing portfolio performance across diverse markets, using data-driven insights to ensure profitable growth.
For top multinationals entities and start-ups advice, guidance and support regarding brand positioning, business development, innovation, go to market, retail and commercial strategy.
https://www.alumni.unisi.it/
Led the development and execution of global marketing and trade marketing strategies, spearheading the creation of a comprehensive 3-year Strategic Plan. Managed cross-functional teams to drive the adoption of innovative solutions, enhancing product portfolios and strengthening market positioning. Successfully executed dual-targeting strategies for B2C and B2B markets.
Home Care HQ: - Head of Surface Care - Brand Design and Commercial Strategy offline & online - Hygiene Disinfectants Expert: Led the start-up of hygiene portfolio in EU
Home Care Southern Europe Cluster
Beauty Care Italy