Geneva, Geneva, Switzerland
Senior Product Manager / Head of Product and Digital Strategist with over 10 years of experience scaling e-commerce and digital products Worldwide. I specialize in building high-performing teams, driving product innovation, and delivering measurable business impact. Career Highlights: - Digital Product Manager, Sunrise: Led and coached cross-functional teams (UX, developers, architects, content) to deliver digital sales solutions. Redesigned the online checkout funnel, achieving a 4x year-over-year conversion increase and boosting lead campaigns by 65%. Awarded as a Top Performer in 2023 and 2024. - Program Manager, Amazon: Introduced automation saving 2,000+ hours annually, contributing to €70M in cost savings. Managed €60M+ in annual retail P&L, delivering double-digit growth two years in a row. - Entrepreneur: Built a profitable five-figure online business using hybrid funnels, A/B testing, and AI-driven workflows for customer acquisition, retention, and scale. - Investor & Finance-Driven: A stock picker at heart with a deep interest in how great businesses grow and scale. I use P&L analysis to spot growth opportunities, assess company health, and make smarter decisions, whether in product strategy or personal investing. - Innovation & Automation: Applied generative AI and no-code integrations to streamline lead acquisition, content distribution, and client onboarding, increasing operational efficiency and scalability. Education: MSc, Industrial Engineering & Management – Politecnico di Torino BSc, Industrial Engineering – Università di Bologna (Exchange Program, Paris) Languages: English, Italian, and French (fluent) | German (in progress) What I Bring: I thrive at the intersection of product, technology, and business growth. Whether scaling digital platforms and teams, optimizing funnels, or building new revenue streams, I bring a track record of turning ideas into high-impact results.
- Money and Business coach for Employees and Small Business Owners. - Built profitable digital business with 30x YoY growth and hundreds of thousands of monthly views. - Automated content creation and lead acquisition, onboarding, and content workflows using AI + no-code tools. - Partnered with financial firms (e.g., Binance, Crypto.com, TradeRepublic, DEGIRO and more)
- Lead and coached squad of 10+ (engineering, UX, content, QA) to deliver online sales products in Agile. - Launched automated targeting system and new voucher functionalities, enabling scalable, personalized promotions. - Drove A/B testing on ad landing pages → +221% Add to Cart, 2x conversions. - Reduced technical errors –43% and business errors –70%, lifting checkout conversion by +0.5pp. - Optimized Online Number Porting in the Checkout process → 2x performance YoY. - Increased Value Added Services Sales, with the new stepper sale approach → 2x attachment rate, 10% of fixnet sales
- Awarded Top 1% Performer 2023 for digital growth contribution. - Built omnichannel sales journeys (abandoned basket, telesales and retail leads) → drove >50% of digital sales team’s growth. - Led CVR task force → page load 8x faster, CVR doubled.
- Automated Vendor QBR → 12,000+ hrs saved annually; drove €70M EU cost savings. - Scaled PM program across EU, managing team of 7.
- Managed data, analysis and reporting for EU Hardlines. - Built vendor reporting system → 52,000+ hrs saved/year. - Improved automated reporting tools adoption → 200,000+ hrs saved EU-wide.
- Managed €60M+ revenue, outperforming category growth by +30pp YoY. - Launched Books Deal Events → scaled to Spain, 4x/year.