Piccini Cristiano

Sport advisor presso Estrella Football Group

Greater Valencia Metropolitan Area

About

Former professional football player with more than 15 years of experience in elite football, including Valencia CF, Sporting CP, Real Betis, Atalanta, and the Italian National Team. My career taught me resilience, discipline, and leadership — qualities I now bring into the world of sports business. I am currently Global Football Advisor & Global Ambassador at Estrella Football Group, where I am also an investor. Estrella is building the world’s largest horizontal multi-club ownership network, with the goal of scaling to 25 clubs in the next 5 years. Our mission is to combine sport, business, and technology to create sustainable growth while preserving each club’s local identity. In my role, I: ⚽ Advise on squad development, scouting, academies, and sporting performance. 🌍 Act as a bridge between the pitch and the boardroom. 🤝 Represent Estrella globally with sponsors, investors, and media. 💡 Work to open new opportunities that connect football with innovation and technology. My vision is clear: to help shape a more modern, connected, and human-centered football industry.

Experience

  • Sport advisor at Estrella Football Group
    Sep 2025 - Present · 10 mos

    Former professional football player with more than 15 years of experience in elite football, including Valencia CF, Sporting CP, Real Betis, Atalanta, and the Italian National Team. My career taught me resilience, discipline, and leadership — qualities I now bring into the world of sports business. I am currently Global Football Advisor & Global Ambassador at Estrella Football Group, where I am also an investor. Estrella is building the world’s largest horizontal multi-club ownership network, with the goal of scaling to 25 clubs in the next 5 years. Our mission is to combine sport, business, and technology to create sustainable growth while preserving each club’s local identity. In my role, I: ⚽ Advise on squad development, scouting, academies, and sporting performance. 🌍 Act as a bridge between the pitch and the boardroom. 🤝 Represent Estrella globally with sponsors, investors, and media. 💡 Work to open new opportunities that connect football with innovation and technology. My vision is clear: to help shape a more modern, connected, and human-centered football industry.

  • Founder at RineVR
    Sep 2019 - Present · 6 yrs 10 mos

    RINEVR project allows you to virtually visit exclusive stores in Paris and Milan, try on clothes, and see them from every angle without leaving your living room. You can also explore your dream home in Ibiza or New York, evaluate the space, and see the view. Additionally, you can visit hotels and select your preferred room virtually, as well as explore real estate projects in Dubai before they are built. RINEVR also offers access to exclusive events and celebrity hubs, including athletes, artists, and musicians. Fans can even virtually visit their favorite team's museum and attend games from home. RINEVR is working on creating new experiences, such as live concerts and live game broadcasts. This technology revolutionizes the way you can explore the world, all from the comfort of your home.

  • Atleta professionista at FK Crvena zvezda
    Jan 2022 - Oct 2022 · 10 mos

  • Atleta professionista at Valencia CF
    Jul 2018 - Apr 2022 · 3 yrs 10 mos