Hanoi Capital Region
- Self-described as a modernized youngster, an organized and hard-working person. - Dynamic and have an inquiring mind. - Flexible timetable. - Had involved in many social activities. I am searching for a position that will enable me to achieve skills for international success and society contributions.
- Online Operations & Growth: Managed the end-to-end operations of the Online Division and all Digital Marketing channels. - Cross-Functional Collaboration: Partnered with E-commerce, Sales, and R&D teams to implement, optimize, and scale business growth. - Data & Analytics: Developed automated reporting systems to monitor key metrics, allowing for data-driven decisions. - Talent Development: Implemented comprehensive training programs, including e-learning, and developed a compensation structure that aligned with business objectives. - Organizational & Process Optimization: Optimized the Online Division's structure. Created an automated staff evaluation system that significantly reduced review time and standardized marketing processes and reporting. - Customer & Product Strategy: Formulated customer hypotheses and conducted in-depth interviews to drive new product development and optimize business metrics. Inventory Management: Proposed order plans to maintain optimal Months of Inventory (MOH) and devised strategies for managing excess stock.
- Key Product Development & Launch: Involved in the end-to-end process of developing and launching key products, from initial testing and communication strategies to achieving market success. - Offline and Online Channel Expansion: Led and executed campaigns to establish and expand offline sales points. Revenue Management: Responsible for managing and planning revenue for both online and offline & online channels. - Customer Insights & Product Scaling: Project managed a deep-dive analysis to identify core customer personas, and successfully scaled hero products across multiple online platforms. - Customer Segmentation: Conducted in-depth analysis to build customer personas and develop strategies to acquire new customer segments. - Team Leadership: Recruited and trained the marketing team to enhance overall performance. - Process Optimization: Standardized and documented marketing processes and reporting frameworks.
- Led the implementation and management of comprehensive performance marketing activities across both online and offline channels. - Managed and executed targeted performance booking campaigns on key platforms like TikTok and Facebook. - Provided strategic Marketing and Branding training to the in-house team to enhance their capabilities. Offered expert consultation on product and customer strategies, leveraging in-depth analysis of core customer behavior, hero products, and market insights. - Focused on optimizing crucial internal business metrics. - Directed performance booking campaigns on TikTok and Facebook to drive sales and brand awareness. - Oversaw media production for major campaigns, such as the International Women's Day (8/3) promotion. - Developed and crafted social media posts and viral video scripts that enhanced campaign reach and engagement.
Honored to serve as a Judge for the 'Heading to the Future' competition, organized by AIESEC in Vietnam (NEU branch). The challenge set for the contestants was fascinating: How can Xanh SM maintain its position as the 'No. 1 mobility assistant for office workers' and encourage long-term loyalty within its ecosystem amidst today’s fierce market competition? Beyond being a competition, this is a fantastic environment for students and recent graduates to sharpen their skills. It offers a real-world playground to dive deep into Business Development and Growth Hacking—two high-potential fields that are currently attracting top-tier talent.
- Managing social media. - Researching, creating marketing plan. - Running ads on different platforms - Creating contents for KOLs and social media - Working with KOLs and Influencers. - Connect with Sale departments to push the revenue.