Glasgow, Scotland, United Kingdom
Marketing Manager with a creative and digital design background, focused on building and growing brands across immersive experiences, live events, and visitor attractions.
• Own end-to-end marketing strategy and delivery across Crucial FX and XOrdinary • Lead brand development and market positioning within the themed entertainment and visitor attractions sector • Plan and execute integrated digital campaigns across SEO, paid media, social, and content to drive qualified leads • Work closely with sales to align marketing activity with commercial objectives and sector-specific outreach • Track performance, lead quality, and ROI, reporting insights and recommendations to company directors
• Led digital creative for email and campaign marketing across targeted customer segments • Planned and delivered end-to-end email campaigns using Klaviyo, including copy, segmentation, and optimisation • Collaborated with marketing stakeholders on campaign concepts, messaging, and brand storytelling • Designed and implemented landing pages and UI components to support campaign and conversion goals • Supported brand development and new product launches through visual identity and creative direction