Greater London, England, United Kingdom
In 2011, hit by a moderately-sized truck travelling at a less-than-moderate speed, Phoebe was told she would never walk again. Using holistic nutrition as a means of recovery, she went on to complete her education in Biochemistry and became a qualified nutritionist in 2012. Phoebe gained traction in the industry and has since consulted on, opened, and developed multiple locations within the food and fitness industry in Los Angeles, London, New Jersey, and New York. Finding herself drawn to the creative aspects of each project, her transition into brand strategy happened organically. She spent the next decade working with a fast-expanding range of clients - from independent founders to global hospitality brands including Soho House, 1 Hotel, and W Hotels - developing visuals and campaigns that capture the essence, and tell the story behind the brand. That instinct for clarity and connection now shapes her work as Head of Commercial Strategy at W Grace, where she leads commercial strategy and buyer relationships across their developments. Her expertise in international property ivnestment, and client-first approach - defined by commercial rigour, exceptional communication, and deep trust - has been shaped by a decade of high-value engagement across some of the world's most discerning brands. Phoebe is also the founder of The Little House Project, a UK social enterprise that develops supported housing for women experiencing homelessness.
Founder of The Little House Project, a social enterprise dedicated to providing innovative, affordable housing solutions for vulnerable families.
Providing creative strategy, digital marketing, and content production, I help businesses develop engaging brand experiences through photography, videography, and design. Creative Strategy & Direction – Shaping brand narratives through high-impact visuals and multi-platform storytelling that captivate and connect. Content Production – Leading photography, videography, and design projects that bring brands to life with visually compelling, market-driven content. Digital & Social Media Marketing – Developing data-driven content strategies, campaigns, and social media ecosystems that enhance audience engagement and commercial success.
Consulting across the food, fitness, and wellness industries, specialising in sports & holistic nutrition, brand development, and business strategy. I have worked globally to support businesses in: Creative Strategy & Brand Development – Shaping brand identity, positioning, and storytelling for emerging and established businesses. Product & Menu Development – Designing nutritionally optimised, commercially viable food and supplement offerings. Marketing, Digital Content & Social Media – Crafting impactful campaigns, editorial content, and engagement strategies. Staff Training & Educational Workshops – Developing tailored training programs on nutrition, performance, and customer experience.
Founded and launched MBOX London in 2015, a boutique boxing and combat sports gym in Forest Gate, London. Built from the ground up, the gym became a dynamic training space for semi-pro and pro boxers, Muay Thai fighters, MMA athletes, and fitness enthusiasts. Oversaw gym operations, programme development, and branding, ensuring high-quality coaching and a strong community focus. Led classes and personal training sessions, specialising in boxing, Muay Thai, strength & conditioning, mobility, and nutrition for fighters. Developed a welcoming environment catering to adults, youth, and professional athletes, fostering discipline, skill development, and a strong fitness culture. Sold in October 2017