London, England, United Kingdom
Fascinated in the Beauty and Wellbeing sector, this role allowed me to work across a range of content and e-commerce projects to support the brands digital growth and customer engagement efforts. - Developed copywriting skills through blog posts for the Bramley journal, aimed at depending customer loyalty and promoting brand storytelling. - Used Canvas to design blog imagery and Shopify to create and publish content. - Supported ongoing website updates by designing visuals in Canvas, managing collections in Shopify, and writing engaging product and collection copy. - Assisted in launching Bramley products on Amazon US through Americanised product descriptions and highlighting ingredient benefits to suit the market. - Created and maintains a comprehensive tracker documenting all website collections and products, providing the team with a centralised and accessible reference point.
This role enabled me to have the perfect introduction to the FMCG market, allowing me to refine my data-led mindset to produce meaningful and insightful research to drive category growth. Key highlights were: - Learning to use kantar and Nielsen data software, achieving bronze and silver accreditation in Nielsen. - Creating files to document the store counts of our products, and the distribution gaps for our top performing products. - Assisting the brand team with their successful First Dates PR execution and Wella Deluxe takeover in the boots head office. - Presenting various category updates in our monthly retail hair townhalls, as well as creating category update presentations for customers. - Capturing and assessing growing trends within the hair colourants, styling and care categories. - Monitoring the price and promotions of goods within the category. - Reviewing both our own and competitor NPD performance. - Assisting with range review recommendations for retailers. - Working cross functionally to implement a pilot mentor scheme. - Ownership of shade analysis within the category and identifying emerging trends and key brands.