London, England, United Kingdom
👋 I host the UK's #1 marketing podcast, Nudge.
Nudge is the UK's #1 marketing podcast, breaking down the hidden psychology behind what we do and why we do it. No BS, just smart, science-backed insights that actually work. As the host, I share tips and tricks to attract boost your marketing strategy, grow your brand, and create better products. Episodes reveal cost-free ways to garner attention, simple hacks to improve your productivity and tips for hiring a great team. Guests include best-selling authors and thought leaders like Richard Shotton, Bruce Daisley, Rand Fishkin, Rory Sutherland, and many more. Learn more at www.nudgepodcast.com
This role involves managing the positioning, pricing, and marketing for several products at Brandwatch. In addition, I collaborate with the product team to help craft, market-fit products, and the sales team to deliver commercial results. Tasks I've worked on include: • Working closely with engineering, marketing and sales teams to define positioning and strategies • Launching Unlimited Historical Data – the world’s fastest social historical analysis • Delivering a full pipeline of leads to the sales organization • Collaborating with customer success teams to drive upsells and adoption • Training a sales team of 90, with best practices, marketing collateral and competitive analysis. • Researching and building new buyer personas for the marketing teams
My role as community manager mainly involved overseeing Brandwatch's online social presence and reputation on Facebook, Twitter, and LinkedIn. However, I also engaged in other tasks: - Created and supervised the Brandwatch React Twitter account (@BW_React) - Launched first Twitter chats on @Brandwatch account - Regular internal and external public speaking - Hosted two well-attended webinars on nonprofits and B2B social media - Nurtured pro bono relationships with Kick It Out, Comic Relief and Check One Two - Wrote a report on B2B's use of social media, which has been downloaded over 5,000 times - Created, launched and managed Brandwatch's student ambassador program - Nominated for best new starter