Netherlands
Fractional Chief Revenue Officer (CRO) for B2B SaaS and AI-native companies across Benelux and Europe. 3× Country Sales & Revenue Leader and 0→1 GTM builder. Opening new markets, building pipeline and turning first enterprise customers into scalable revenue growth. Designing and executing revenue operating models across Sales, Partnerships, Marketing and Customer Success. Connecting people, processes, data and GTM execution to create scalable growth systems in the AI era. Proven enterprise revenue track record across Zalando B2B, BigCommerce and HP Autonomy. 🔹 3× 0→1 GTM builder across founder-led ventures, Zalando B2B and BigCommerce 🏆 2× President’s Club | 100% new-logo enterprise sales track record ⚙️ Certified Revenue Architect (Winning by Design) | Revenue Architecture, SPICED & Bowtie methodology What I do: ➤ Design and implement Revenue Architecture across the full GTM motion ➤ Align Sales, Partnerships, Marketing and Customer Success into one connected revenue system ➤ Build and execute 0→1 market entry across Benelux and Europe ➤ Win first enterprise customers and establish repeatable pipeline ➤ Design and activate partner ecosystems to accelerate revenue growth ➤ Redesign customer journeys to improve onboarding, expansion and retention ➤ Identify growth bottlenecks and design AI-ready revenue systems across GTM, ecosystems, customer outcomes Track record: ➤ Head of Sales Benelux at Tradebyte (Zalando B2B) Led 0-1 Benelux market expansion within the 6B Zalando B2B ecosystem. Built the Benelux GTM across sales, marketplace partnerships and customer lifecycle. Signed 10 brands in year one, 166% of target, and closed multi-year enterprise agreements. Operated across 90+ marketplaces in 35 countries. ➤ Benelux Channel Lead at BigCommerce Built the 0-1 partner-led revenue GTM engine in Benelux, entirely through 100% new partner acquisition. Generated 90% of pipeline through partners. Overachieved SAL and MRR targets. ➤ General Manager Benelux and Northern Europe at HP Autonomy Full revenue ownership across the region. Closed complex enterprise deals between 150K and 250K euro with Fortune 1.000 organizations. 2× Annual President’s Club winner for exceeding 100%+ regional revenue targets. ➤ Founder, commerce agency & software company 10 years of building and scaling businesses from the ground up, owning the complete GTM motion across Sales, Marketing, Customer Success and Delivery. Founder mindset. UN Veteran. Building with ownership, resilience and a mission-first approach.
📍 Working with Beeple to strengthen commercial growth through GTM and Revenue Architecture. 📍 Supporting the next phase of commercial growth by aligning strategy, execution and scalable revenue operations.
📍 3× Country Sales & Revenue Leader and 0→1 GTM builder. 📍 Building revenue systems from first enterprise customers to scalable growth. Combining enterprise sales execution, partner-led GTM and Revenue Architecture to design scalable revenue operating models across Sales, Partnerships, Marketing and Customer Success. Connecting people, processes, data and GTM execution to build adaptive revenue systems in an AI-driven market. Identifying growth bottlenecks and designing AI-ready revenue systems connecting GTM strategy, ecosystems and customer outcomes. ➤ Designing and executing Revenue Architecture across the full GTM operating model ➤ Connecting Sales, Partnerships, Marketing and CS into one scalable revenue system ➤ Building and activating partner ecosystems to accelerate access, pipeline and revenue ➤ Driving enterprise growth through complex, multi-stakeholder sales ➤ Supporting 0→1 market entry and 1→2 expansion across Benelux and Europe ➤ Redesigning customer journeys to improve onboarding, expansion and retention ➤ Certified Revenue Architect (Winning by Design)
📍 0→1 Benelux Sales Lead | 166% New-Logo Attainment | Multi-Stakeholder Enterprise Sales 📍 Head of Sales, Benelux (Founding Enterprise Sales Lead) 📍 Tradebyte (Zalando B2B) | €6B European Marketplace SaaS Platform Served as the first and only commercial hire in the Benelux: building the market from zero within the Zalando B2B enterprise ecosystem, with full regional quota ownership and no SDR support. - Led 0→1 Benelux market expansion within the €6B Zalando B2B ecosystem - Signed 10 new brands in year one, 166% of target, multi-year enterprise agreements - Full-cycle enterprise sales across Marketing, IT and Procurement — no SDR support - Complex multi-stakeholder enterprise sales cycles — commercial, technical and C-level - Secured C-level commitment at a major marketplace for a strategic partnership investment - Engaged a major fashion retailer at C-level to retain and renegotiate a key strategic account - Operated across 90+ marketplaces in 35 countries, supporting international brand growth - Held full regional quota ownership for the Benelux market
📍 0→1 Benelux Partner Sales Lead | 100%+ MRR + SAL Attainment | 0→90% Partner-Led Pipeline 📍 Benelux Channel Lead (Founding Partner Sales Lead) 📍 BigCommerce | Global Commerce SaaS Platform (Nasdaq: CMRC) Served as the founding partner sales lead in Benelux: built the partner-led revenue engine from zero through 100% new partner acquisition, growing regional pipeline from 0 to 90% partner-led, and exceeded quarterly SAL and MRR targets above 100%, with no SDR support. - Built the 0→1 Benelux partner-led revenue engine through 100% new partner acquisition - Established agency co-sell motion driving ~90% of regional SaaS pipeline - Orchestrated multi-party ecosystem across agencies, technology partners and merchants - Generated 48 partner-sourced SALs in year one, converting at ~25% to 10+ new customers - Exceeded SAL and MRR targets — above 100% attainment on both metrics - Recruited and activated growth-focused commerce agencies across the Benelux - Defined partner-driven integration scenarios in pre-sales to support platform adoption
📍 Client Director & Partner Manager – Zeo Agency - Drove new business growth and enterprise commerce replatforming (Magento → Shopware 6) - Developed strategic partnerships as Shopware E-Commerce Partner Manager - Recruited by BigCommerce to establish their Benelux presence