Hamburg, Hamburg, Germany
Experienced Head of Global Brand Marketing with a demonstrated history of working in the consumer goods industry. Skilled in business planning, project management, consumer research, and marketing strategy. Strong marketing professional with a Master of Science (MSc) focused in marketing with sales management.
Team lead STOCK SPIRITS GmbH & Co. KG Brand Owner Brands: Sierra and Finsbury
Team lead BORCO Global Brands: Sierra, Finsbury, Helbing, Deans, Pennypacker, Old Pascas, Papidoux, Casissée, Canario, Nega Fulo
Team lead BORCO Global Brands: Sierra, Finsbury, Helbing, Marca Negra, Meteoro, Deans, Pennypacker, Old Pascas, Papidoux, Casissée, Canario, Nega Fulo
• Brand Manager for Edinburgh Gin and Aspall Cyder with an increase in sales of 25% and 42% between July and December 2015 • Created marketing strategies for 2015 until 2018 with responsibility for implementation of strategies and new product launch • Developed trainings and sales tools to support sales • Responsible for POS material for all brands (planning, design, procurement, application, control) • Assisted brand and marketing manager
• Organised and coordinated projects with advertisement agencies • Optimised and redesigned the .com website • Assisted product managers to implement new products internationally • Analysed various industries and possible innovations
• Worked on the ISO9000 certification with counterpart in Brazil • Wrote on business plan for long-term strategy for the location in Lima, Peru • Implemented the fixed assets project for both company locations in Chile • Optimised the warehouse to reduce costs for both locations in Chile
• Assisted the HR manager in coordinating personnel projects • Implemented the fixed assets project with the financial department • Designed the new “eHire” website and introduced ‘Photoshop’ to staff • Led and designed comprehensive weekly English course for 20 employees