Philipp Spitzenpfeil

Organic Content Specialist @Wise | UX Design for Web & Tech | Background in Web Development

Tallinn, Harjumaa, Estonia

About

I'm a UX/UI Designer with a strong foundation in creating user-centered digital experiences, complemented by my current role as an SEO Content Specialist. This hybrid background allows me to approach design with both creative precision and data-driven insight, bridging the gap between usability and performance. I'm passionate about building intuitive products that not only look great but also deliver measurable impact.

Experience

  • Content Specialist at Expatica
    Jun 2025 - Present · 1 yr 1 mo

  • Wise (Tallinn, Harjumaa, Estonia · On-site)
    • Organic Content Specialist
      Nov 2024 - Present · 1 yr 8 mos

      • Shape & Execute Content Strategy: Contribute to and execute the content strategy for DACH market • Drive Organic Growth: Conduct thorough keyword research and competitive analysis to identify content gaps and opportunities • Utilise AI to produce High-Quality Content: Create, edit, and optimise SEO-friendly content • Performance Monitoring & Analysis • Stakeholder Collaboration: across Marketing, Product, Legal, and PR • Freelancer Coordination of 3 writers • DACH Audience Understanding + Maintain Best Practices & Compliance

    • Business Support Associate
      Aug 2024 - Nov 2024 · 4 mos

  • queo München AG (2 yrs 6 mos)
    • UX/UI Designer
      Sep 2021 - Jan 2024 · 2 yrs 5 mos

      Actively worked on the full design and implementation process of responsive web designs for multiple client projects within the tech, educational, and humanitarian sectors. • Participated in the creation of compelling designs for diverse client pitches • Assisted in the planning, execution, and documentation of customer workshops • Played a key role in shaping the information architecture of complex multi-page websites • Collaborated on a successful redesign of the web interface for a major professional education institution in Germany • Assisted in the design of an interactive touchscreen-table for an international flagship store Contributed to 7 different agile sprints for large-scale projects as a frontend developer -> Successfully implemented HTML and CSS Code for Fluid Components within Typo3, maintaining version control, conducting performance & usability testing

    • Frontend Developer
      Aug 2021 - Aug 2021 · 1 mo

  • Digital Marketing Intern at FC Bayern Basketball
    Apr 2021 - Jul 2021 · 4 mos

    • Self-reliant content management & creation for all @AudiDome accounts • Content creation for social media channels (Postings, Editing, Live-Reportings) • Creating KPI reports across various digital media platforms (Social Media, Website, Press)

  • Retail Sales Specialist at Bose Corporation
    Jul 2020 - Mar 2021 · 9 mos

    • Customer assistance & education • Sales generation • Inventory management