Sarnen, Obwalden, Switzerland
Business Developer with authenticity and passion in FMCG, Brand Manager, Digital Marketeer, Project Manager. Broad commercial know-how with passion for brand building, pioneering work and digital orchestration. Over the past 20 years, I have acquired expertise across the entire supply chain - from vendor to customer. My strong cross-departmental, leadership and interpersonal skills supplement my vast experience and are the key enablers to embrace change and to drive growth. I ensure the exchange with my colleagues and experts, deliver and receive input on current trends, strategic developments and thereby constantly educate myself further - true to the motto: lifelong learning. Areas of expertise: Business development emerging categories Portfolio, pricing, brand & trade strategy Brand communication & verbalization Strategic online communication Digital marketing & E-Commerce Social Media Marketing Shopper and consumer orientation Customer journey Product management Project management Procurement Account management (sales) Supply chain
Responsible for the areas of: MarCom Sales Channel eCommerce Product Development (R&D) and Management
Responsible for the stewardship of brand equity within the JTI Reduced-Risk Products (RRP) portfolio; - Drive development of brand family portfolio and pricing strategies - Define route to market strategy - Supervise development of all elements of the marketing mix - Define ATL and BTL communication strategies - Drive innovation to determine new ways, to reach the consumer across the different touch points - Define and drive a compelling digital strategy incl. e-commerce - Manage brand budgets
Led successful brand and product launches into new categories; - Stewardship of brand equity within the JTI Reduced-Risk Products (RRP) portfolio (3 brands) - Drive development of brand portfolio and pricing - Define and drive a compelling digital strategy incl. e-commerce - Supervise development of all elements of the marketing mix - Define ATL and BTL communication strategies - Drive innovation to determine new ways, to reach the consumer across the different touch points - Manage brand budgets
Led successful brand and product launches into new categories; - Stewardship of brand equity within emerging products portfolio (2 brands) and premium brands - Drive development of brand portfolio and pricing - Define and drive a compelling digital strategy incl. e-commerce - Supervise development of all elements of the marketing mix - Define ATL and BTL communication strategies - Manage brand budgets
Key Account and Project Manager for the areas of product presentations (POP), brand advertising and shop-in-shop systems. The main customer segments were: telecommunications, cosmetics and consumer electronics.
Project Manager in the areas of product presentations (POP), brand advertising and shop-in-shop systems. The main customer segments were: telecommunications, cosmetics and consumer electronics.