Wroclaw Metropolitan Area
I’m a strategic leader with over 15+ years of experience driving digital transformation, marketing innovation, and high-performing teams across tech and financial industries. Currently at Google, I lead a team of Ads product specialists, optimizing advertising investments and delivering data-driven solutions for major clients, while fostering talent and driving continuous business growth.
Supporting clients in Large Customer Sales with tailored solutions to optimize their advertisement investment with Google Ads (Search, SA360, YT and DV360). - Leading and developing 10+ Google Ads professionals covering major Google Ads advertisers in the German & Alpine market - Closely collaborating with Large Customer Sales organization, servicing across a vast variety of industries such as apps, automotive, consumer brands, finance, insurance, start ups, and travel - Driving process innovation and improvement based leveraging big data - Change Management: aligning the internal and external service offering to rapidly evolving Industry standards, especially integrating Increasing AI capabilities - Leading internal and external growth initiatives, ensuring inclusive talent acquisition
Leading a group of line managers and digital marketing specialists, responsible for digital platform projects, product ownership, operations and web publishing. Split role between local sector head for a total 19 people, and project manager for digital marketing and transformation projects. Project Management for digital transformation projects Delivery of strategic internal platform projects, e.g. Information architecture global Intranet application People Leadership & Management in a matrix organization: - Coaching and supporting line managers in building and maintaining high performing teams. - Work-force strategy mgmt.: recruitment, talent development, retention. Managing human resource, budget and all related administrational responsibilities Business management: Ensure compliance with local regulations, run process optimization and standardization exercises to support merging a regional and a global marketing function into a marketing powerhouse
Representing the Global Marketing & Branding within the Polish legal entity of Credit Suisse. Providing a coherent and clear vision and mission for the local branch of the organization. In an additional capacity managing business projects and processes. - Site Lead: Representing a diverse group of approx. 40 specialists and line managers for the Global Marketing & Branding within Credit Suisse Poland Sp. z o.o. Creation and implementation of local vision to further develop people and services. - Business Management: Managing deployments and headcount on location in close collaboration with other locations, senior management and local and global stakeholders. - People Leadership: Coaching indirect reports, supporting local line managers with talent development and retention. - Project Management for business projects and process optimization
Platform Portfolio Manager - Managing business-side of application life-cycle in Agile development process for Adobe Experience Manager (AEM) implementation for the bank - Handling overall planning of code releases - Driving major application enhancements projects such as migration into the Cloud, integration with Adobe Marketing Cloud tools (marketing automation) or major corporate redesigns - Managing application-related change requests and change project portfolio for AEM - Interface between business stakeholders and IT - Application BAU process ownership Project Manager - Managing application-related projects such as functionality extensions - Manage onboarding of new tools to the portfolio (e.g. Frontify, Crownpeak DQM) - Managing content migrations for the whole bank end-to-end Team Leader - Managing team of 5 senior specialists responsible for the implementation of AEM (product owner, application test manager, project mnager, 2nd level suppport specialists) - Acting as local representative within Business Delivery Center for approx. 40 people on-site