Cologne, North Rhine-Westphalia, Germany
I’m a UX/UI Teamlead and Senior Product Designer with a strong background in e-commerce and SaaS. I focus on optimizing transactional experiences (checkout, PDP, search) and building scalable design systems that balance user needs with technical feasibility. With hands-on design skills and solid frontend knowledge, I connect design, product, and tech to deliver solutions that feel effortless for users.
• Responsible for the user experience of the 2nd brands SIMon mobile and otelo within the CMX team. • Focus on optimizing transactional user journeys from home to checkout to drive conversion and customer satisfaction.
• Lead of an interdisciplinary design team with focus on growth, structure, and collaboration culture. • Optimization of transactional pages (checkout, PDP, search) with insights from qualitative & quantitative data. • Balanced strategic leadership with hands-on design delivery in high-impact projects. • Strategic setup for accessibility (WCAG 2.1) across 3 brand shops.
• Concept and design of brand e-commerce shops with focus on usability, conversion and scalability. • Development and rollout of modular design systems for consistent brand experience. • Close collaboration with product and tech (Twig, HTML, CSS, JS basics) for efficient design-to-dev handover. • Continuous improvement based on A/B tests, user testing and analytics.
• Design of print and digital campaigns for B2B and B2C clients. • Development of concepts for microsites and digital campaigns. • Preparation of artwork for print production and vendor coordination. • Occasional frontend support (HTML/CSS).
• Conception and execution of projects in print, web and motion design. • Specialized in Flash design & development with ActionScript 2/3. • Delivered design and animation work for agencies and direct clients.