Hamburg, Hamburg, Germany
I work in enterprise sales managing complex B2B sales cycles and seven-figure client portfolios in highly competitive markets. My responsibility covers the full sales cycle, from strategic prospecting and opportunity development to negotiation and closing, mainly in the media and advertising space with a strong focus on cross-media and programmatic-driven solutions. A large part of my work happens at executive level. I regularly engage with senior decision-makers and C-level leaders to understand their strategic priorities and translate them into commercial solutions that create measurable business value. I approach sales as a strategic discipline. Using structured frameworks such as MEDDIC, I focus on navigating complex buying environments, aligning stakeholders, and building momentum across long decision processes. Closing deals matters. But the real outcome in enterprise sales is long-term partnership. The best commercial results happen when business strategy, customer value, and executive alignment come together.
Managing full-cycle B2B sales from strategic prospecting to closing, applying the MEDDIC framework to ensure precise deal qualification and reliable forecasting. Building strategic partnerships with regional and national brands while advising senior decision-makers on aligning media investments with their overall business objectives. Leading negotiations and developing integrated cross-media campaign strategies by combining DOOH (Digital Out-of-Home), digital reach, and search to maximize brand visibility and deliver measurable ROI.
Market Development: Spearheaded the development and implementation of a new sales division focused on Employer Branding and recruitment-driven media campaigns. Strategic Acquisition: Successfully acquired and managed key accounts within the Radio Hamburg ecosystem, building sustainable, long-term partnerships. Cross-Media Solutions: Designed and executed holistic cross-media campaigns, integrating traditional audio (FM) with digital branding and social media content. Stakeholder Management: Orchestrated collaboration between agencies, editorial teams, and marketing partners to position corporate brands effectively in the "War for Talents."