Zurich, Zurich, Switzerland
Communication and brand specialist (30 Under 30 Swiss Communication 2024) with a proven track record in leading integrated campaigns and communication projects for lifestyle brands. I bring expertise in media relations, project management, event planning, and crafting compelling brand narratives across channels. My strength lies in combining strategic thinking with hands-on execution, creating consistent brand experiences in dynamic and fast-paced environments.
• Co-Lead the Fashion/Lifestyle Team, driving client projects for brands like Zalando, Transa, PUIG (Rabanne, Carolina Herrera, Nina Ricci), Silhouette eyewear, Sennheiser, Moscot and Dyson. • Manage client projects independently, overseeing conception, execution, and evaluation processes, budgeting, demonstrating autonomy and strategic decision-making. • Monitor media coverage, analyze press clippings, and generate detailed reports tailored to client objectives, ensuring informed decision-making and impactful insights. • Strategically plan and execute media and influencer events, including press days, to enhance brand visibility and engagement, showcasing proactive leadership and innovative event management. • Craft compelling media releases and trend mailings, elevating a brand's storytelling to stay "top of mind". • Implement influencer strategies, overseeing and executing all aspects from planning to content production. • Cultivate valuable connections with Swiss journalists, stylists, and influencers, nurturing key relationships to drive brand advocacy. • Organize and coordinate content productions for clients, ensuring high-quality deliverables that align with brand objectives and resonate with target audiences. • Manage and mentor team members, providing guidance and support to foster professional growth and ensure project success.