Salzburg, Salzburg, Austria
Experienced Project & Transformation Manager with 8+ years in leading complex projects, currently driving transformation initiatives at Mercedes-Benz Austria. Skilled in project management, digital transformation, organizational change, and cross-functional team leadership. I thrive on solving challenges, implementing innovative solutions, and delivering tangible results. Always seeking opportunities to work on diverse, challenging projects that make a meaningful impact.
• Leading the national rollout of MAR20X, driving retail transformation through process optimization, team enablement, and digital integration in alignment with Mercedes-Benz’s luxury strategy • Designing tailored transformation strategies for individual retail locations, including role definitions and spatial planning to enhance operational efficiency and customer experience • Coordinating the procurement, installation, and integration of hardware and digital systems in close collaboration with internal stakeholders and external partners •Managing comprehensive training programs (MB Way and external providers) to ensure agent teams are fully equipped with the necessary skills and knowledge • Overseeing project tracking and reporting, proactively identifying and resolving challenges to maintain timelines, quality standards, and stakeholder alignment • Developing and updating retail operational guidelines, delivering follow-up training sessions to support long-term process adoption and compliance • Acting as a strategic liaison between retail agents and Mercedes-Benz Austria departments, ensuring seamless communication, alignment, and execution across all project phases
National marketing: • Product-, brand- and performance-campaing planning and management • Planning and coordination of all TV, Print, Radio and OOH Marketing activities in the Austrian market • Coordination of the media and creative agency Retail marketing: • Developing and adaptation of POS assets • Initiated and developed a new retail marketing platform for asset-sharing with retailers • Rollout of a digital signage system / retail training • Adaptation of print, radio and digital marketing assets for retailers • Quarterly marketing update calls with all retailers
Implementation and supervision of all retail marketing activities of JLR in the Austrian and Czech market. • Coordination of static and dynamic retailer events • Market adaptation of POS material • Adaptation of print, radio and digital marketing assets for retailers Consulting and optimizing all retailer marketing activities in line with the national marketing strategy. • Part of the JLRA field force until July 2020 • Qaurterly retailer visits Planned, executed and led digital projects: • Relaunch of the Austrian and Czech Retailer websites from the scratch • SEA Campaign monitoring and monthly reporting • Rollout of a digital signage solution in both markets • Rollout and market adaptation of a retailer marketing platform (AdBuilder, annual marketing planner, SharePoint retail marketing and POS assets) Budget responsibility
• Coordination and supervision of all workshop and sales activities • After sales management • Marketing and event management • Implementation of new workshop and after sales processes • Workshop and Sales performance trekking • New and used car sales • Brand management • Recruiting / Employee development
• Marketing and event management • Implementation and supervision of Volvo CI und standards for a new retailer store • Implementation of a new Seidnitzer & Partner CI • New and used car sales activities • Project coordination of a new retailer store • Planned and coordinating hiring stuff for the new retailer store • CEO assistent
• Editorial newspaper work • Management and editorial work for several company magazines and brochures • Research and writing interesting regional stories and reports for the local newspaper • Customer acquisition / sales • Writing and editing PR texts for customers • Reportage photography