Munich, Bavaria, Germany
As a marketing manager at Oerlikon AM, I am passionate about spreading the word for metal additive manufacturing solutions from metal powders to prototyping and series production. I have over 9 years of experience in B2B marketing, with a focus on the design and manufacturing industry. I hold a Master of Arts in Sport, Culture, and Event Management, as well as two certifications in Advanced Product Marketing and B2B Foundations: Social Media Marketing. My core competencies include lead generation and sales support, digital campaigns and events, online marketing and analytics, and website planning and development. I have successfully created and executed marketing strategies that drive awareness and engagement with a defined target audience, using various SaaS tools, such as CRM, marketing automation, SEO, and SEM. I have also managed and coordinated various events, both online and offline, to showcase the value proposition and innovation of Oerlikon AM and its partners. My goal is to help Oerlikon AM become a global leader in additive manufacturing solutions and to deliver outstanding customer experiences.
I lead all Marketing & Communications activities for Oerlikon's additive manufacturing and automotive coating businesses. My responsibilities include strategy development, event management, digital marketing, content creation, website optimization, media relations, sales enablement, and video production. I manage a direct report and collaborate with international, cross-functional teams to align marketing initiatives with commercial objectives, enhancing brand, product, and solution visibility to support global business growth.
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