Greater Hamburg Area
🚀 I’m a product leader with a passion for building impactful advertising solutions at scale. Currently leading Sponsored Product Ads at OTTO Advertising, I sit at the crossroads of data, strategy, and tech — driving high-performing features for both B2B advertisers and B2C shoppers. My focus? Creating ad experiences that deliver measurable business impact without compromising user experience. 💡 I thrive on complex challenges, agile environments, and cross-functional collaboration — bridging developers and stakeholders to build what really matters. 🎯 Key themes in my work: - Retail Media & Sponsored Ads - Data-informed product strategy - Building scalable systems & ad tech infrastructure - Leading teams with purpose & clarity Always curious, always iterating. Let’s build the future of retail advertising.
- Driving strategy, roadmap, and development of Sponsored Product Ads (SPA) — a key growth driver with double-digits YoY uplift - Leading cross-functional squads to build scalable, performance-driven ad products - Empowering advertisers with self-service tools while optimizing for shopper experience - Collaborating with senior leadership to align product vision with business growth targets