Philipp Konrad Köbler

Marketing / Data Analyst with 5 Years of Experience in Performance Marketing & Entrepreneurship - Enthusiastic & curious about Business & Technology

Berlin, Berlin, Germany

About

Experience

  • Digital Analyst / Data Analyst / Web Tracking Specialist at denkwerk GmbH
    Jun 2024 - Jan 2026 · 1 yr 8 mos

    - Web Tracking (Google Tag Manager, Piwik Pro, Matomo Tag Manager) - Data Analysis (Google Analytics, etracker, Piwik Pro, Excel, Python, SQL) - Data Visualization (Looker Studio, Piwik Pro, Excel, Powerpoint)

  • Power BI Data Analyst Weiterbildung von Microsoft at Coursera
    Feb 2024 - Mar 2024 · 2 mos

    • Data Preparation mit Excel (Formulas, Functions, Conditional Formatting, Pivot Tables), • Extract - Transform - Load (ETL) mit Power Query (SQL & M) • Data Modeling (DAX expressions), Analysis, Visualisierung und Deployment

  • Marketing Analytics Weiterbildung von Meta at Coursera
    Aug 2023 - Sep 2023 · 2 mos

    - Data Analytics Methods for Marketing - Statistics for Marketing - Marketing Analytics with Meta - Introduction to Data Analytics - Meta Marketing Science Certification

  • Data Science Bootcamp at SPICED Academy
    Feb 2023 - Apr 2023 · 3 mos

    - Final Project: Marketing Mix Modelling with Lightweight MMM by Google - Data analysis with Python - Pandas and NumPy libraries - Software Development Tools Git, Bash and Pytest - PostgreSQL Database & Dashboard with Metabase - Data Visualization with Matplotlib and Seaborn - AWS and Docker for data engineering and architecture -Machine Learning with Scikit-learn and TensorFlow/Keras

  • Performance Marketing Manager at Sanity Group
    Dec 2021 - Apr 2022 · 5 mos

    - Ad Campaigns via Instagram, YouTube, Criteo, Google, Facebook, Taboola, Traffic Junky, Bing - Landing Page Creation via Webflow