Berlin, Berlin, Germany
- Web Tracking (Google Tag Manager, Piwik Pro, Matomo Tag Manager) - Data Analysis (Google Analytics, etracker, Piwik Pro, Excel, Python, SQL) - Data Visualization (Looker Studio, Piwik Pro, Excel, Powerpoint)
• Data Preparation mit Excel (Formulas, Functions, Conditional Formatting, Pivot Tables), • Extract - Transform - Load (ETL) mit Power Query (SQL & M) • Data Modeling (DAX expressions), Analysis, Visualisierung und Deployment
- Data Analytics Methods for Marketing - Statistics for Marketing - Marketing Analytics with Meta - Introduction to Data Analytics - Meta Marketing Science Certification
- Final Project: Marketing Mix Modelling with Lightweight MMM by Google - Data analysis with Python - Pandas and NumPy libraries - Software Development Tools Git, Bash and Pytest - PostgreSQL Database & Dashboard with Metabase - Data Visualization with Matplotlib and Seaborn - AWS and Docker for data engineering and architecture -Machine Learning with Scikit-learn and TensorFlow/Keras
- Ad Campaigns via Instagram, YouTube, Criteo, Google, Facebook, Taboola, Traffic Junky, Bing - Landing Page Creation via Webflow