Mönchengladbach, North Rhine-Westphalia, Germany
A self-starter with an enthousiastic drive, strategic mindset, organising skills, pragmatic hands-on approach and a ‘feeling’ for conceptual thinking. Building brands (on international scale) is my passion. With experience in brand/ product marketing management, I am comfortable working in a high-paced international (FMCG) environment with multiple projects and stakeholders.
Responsible for the SoFine brand and product portfolio within Central Europe for Retail and Foodservice channels. SoFine Foods, one of the industry's leading producers of plant based food (part of M-Industry/Migros Gruppe) in Europe.
Responsible for the Mission Brand and product portfolio within Continental and Eastern Europe for Retail, Foodservice, QSR and Industry channels. As part of Gruma Group, Mission Foods is one of the world's leading flat bread suppliers with a footprint in over 102 countries, manufacturing tortillas, tortilla chips, wraps and other specialty breads through FMCG Retail and Foodservice.
Development and management of strategic and tactical customer acquisition campaigns through Digital and Direct channels for Europe, UK and Ireland.
Development and management of the company's new E-Tail department. Responsible for the E-Commerce & E-Business strategy in Europe.
Responsible for the company's marketing strategy and execution in Europe. Project and product management within the Retail, Foodservice and Ethnic distribution channels. Heusschen & Schrouff OFT is one of the leading distributors of Asian and Arab A-Brands in Europe.