Washington, District of Columbia, United States
Digital strategy expert with deep experience in major market news and communications. Proven expertise as a team leader, brand innovator and senior editor in high-stakes, pressure cooker environments. Expert on all facets of digital media and publishing, incl. editorial, social, SEO, newsletters and data analytics. Superior writer + editor. Competitive + decisive. Excellent collaborator. Thrives on deadline. Point man when you need it done right and on time.
Reputation assertion, crisis management, issue advocacy and strategic communications for Fortune 500 companies, trade organizations and the world's most recognizable brands in pharmaceuticals, energy, healthcare, consumer products, manufacturing and more.
Executed digital strategy for NBC’s Emmy-winning TODAY show. Directed coverage of highest profile, highest sensitivity broadcast & brand moments. Coordinated with producers, correspondents and major stakeholders to execute breaking news, video and social across all digital platforms, incl. newsletters, Facebook, Instagram, X and more. During my tenure, TODAY Digital grew to 60 million+ monthly UVs, up from 30M, and became the No. 2 publisher in online news. • Led conception, design and launch of This is TODAY, the flagship morning newsletter. Drove subscriber growth 100% to 600K+. Headed a team of 6 newsletter reporters and senior editors and drove wins in key KPIs, including open rate, click rate and CTOR. Product serves as basis for TV segment with hosts Craig Melvin, Sheinelle Jones and Al Roker. • Led strategy and ops on the ground for 2016 Rio de Janeiro Olympic Games. Headed team to produce news, multimedia and social packages with TODAY anchors Hoda Kotb, Craig Melvin, Al Roker and Natalie Morales. One of two chosen to travel to Rio, out of 75 team members. • New York leader for 2018 PyeongChang & 2020 Tokyo Olympics, leading to NBC-wide traffic records in UVs and page views. • Led coverage for highly sensitive TODAY segments on criminal justice and legal cases requiring acute attention to accuracy, fairness and sourcing: The Sean “Diddy” Combs case, the Karen Read trial, the Alex Murdaugh trial, the University of Idaho murder case, Alec Baldwin “Rust” shooting, interviews with Donald Trump and Kamala Harris. • Developed trusted partnership with exec. stakeholders, incl. Senior Counsel for NBCUniversal and Senior Director of Standards & Practices • Digital leader for “Ronan Farrow Investigates,” with former correspondent Ronan Farrow; “Rossen Reports,” “TODAY’s Bracket Challenge,” a pop culture segment w/ Carson Daly; the renaming of the Washington Commanders, a TODAY exclusive. • Led ops trainings for in CMS, newsroom workflow and editorial standards.
Entertainment news and weekend edition features reporter for the Daily News’ film, music, TV and celebrity news verticals. Promoted from Breaking News desk. Experience combined news of the day coverage — writing quickly and concisely for multiple deadlines over high-pressure daily news cycle — and executing lengthier profiles and features for Saturday and Sunday print editions. • Developed sources and trusted relationships with publicists across film industry to secure competitive profiles and features on high-profile entertainment figures. Highlights included profiles on Oscar winning actress Amy Adams, Oscar nominee Michael Fassbender, “Superman” actor Henry Cavill, Emmy-winner Bobby Cannavale, Oscar-winning director Peter Farrelly, “Steve Jobs” actress Katherine Waterston, Sundance-winning director Cutter Hodeirne • Lead digital reporter covering 2014 Sony Pictures hack by North Korean-sponsored cybercrime group. Broke news and provided key coverage of the event over several weeks for both web and print editions. • Led day-to-day entertainment coverage as an assignment editor on regular basis, prioritizing coverage, managing writers and editors, monitoring social media and other platforms (Dataminr, Crowdtangle) for breaking news, writing SEO-optimized headlines to maximize reader engagement. • Direct report to deputy managing editor/features.
General assignment breaking news covering national and local news, politics, crime/courts, entertainment and real estate. Experience included managing every aspect of NYDN's online story production. • As the first reporter in the newsroom each morning, wrote 4-5 original stories a day for news verticals across nydailynews.com. • Managed every aspect of online story production, including writing SEO-optimized headlines, selecting photos, editing captions, building slideshow & other media, all at the breakneck pace of a digital-first tabloid newsroom. • Reported from rewrite desk of the print edition, taking feeds and notes from reporters out in the field for breaking news coverage. Received regular bylines in Daily News print edition. • Regularly worked day, evening and weekend shifts as lead editor for Daily News’ New York and national editions. • Editorial lead and homepage editor during launch of Daily News America, a vertical focused on breaking news, photos and videos from around the United States. • Filled in shifts as morning news assignment editor, ordering story assignments for staff of 20+ writers and editors and serving as point man for the day’s story flow.
Nighttime and weekend digital editor for U.S., Europe, Asia and India editions. • Managed breaking news, wrote headlines and article summaries, managed story production, section front layouts and copy editing. Experience included producing WSJ's entire print edition for digital readers by 12:30 a.m. deadline. • Edited homepage and produced stories for WSJ digital weekend edition, as part of four-man weekend team. • Wrote features on film, TV and pop culture news for Speakeasy, WSJ’s entertainment blog. • Worked with deputy managing editor of sports to build out interactive and social media features for 2010 Winter Olympics in Vancouver and 2011 NCAA March Madness. • Served as lead homepage editor managing breaking news during 2010 Haiti earthquake