Berlin, Berlin, Germany
As a sales leader with a strong focus on scaling operations, I believe success is built on people. I prioritize creating a culture of appreciation and fostering personal connections within my teams. By hiring the right talent and empowering individuals, I’ve developed high-performing teams that drive business success. Whether expanding into new markets or optimizing processes, I place people at the heart of my leadership approach to achieve collective goals.
• Built and worked on own ventures, including a container based storage space startup • Real estate investments in Poland with a focus on student housing, developing and operating > 10 micro apartments Took time to travel across Asia and Europe and work on my personal development, with a strong focus on breathwork techniques and completing my NLP coaching
DrSmile is a leading aligner brand offering clear orthodontic solutions for teeth straightening. Operating in 10 countries with over 600 employees, DrSmile uses a direct-to-consumer model to deliver personalized dental care. Acquired by the Straumann Group in 2020, DrSmile focuses on innovative technology and a seamless customer experience, following the principle that "customers become fans." Through continuous improvement, the brand continues to expand its presence and provide high-quality orthodontic solutions worldwide. • Revenue Growth & Business Expansion: Led DrSmile's revenue growth, surpassing €200M in revenue • Leadership & Team Growth: Expanded the sales organization from 3 to 150+ employees, managing 10 Head of's • International Expansion: Spearheaded the expansion from Germany to 10 countries, adapting sales processes to diverse regulatory and market- specific requirements • Process Optimization & Standardization: Established scalable and compliant sales processes across all international markets • Introduced Pre-Sales Team (internationally) in the customer journey to increase Show Conversion Rate by 15% and reducing the CAC by 25% (handed over to Locations Team afterwards with 100+ Pre-Salesagents) • After-Sales & Recurring Revenue: Built and implemented an After-Sales Team, introducing subscription-based revenue models to enhance Annual Recurring Revenue (ARR) and improve customer lifetime value • Mergers & Acquisitions: Contributed to DrSmile's acquisition by the Straumann Group in late 2020 and played a key role in the takeover and integration of Plus Dental in 2022 • Strategic Coordination & Goal Achievement: Collaborated closely with C-Level executives to define and align sales targets • Cross-Departmental Streamlining: Acted as a strategic advisor to country executive teams, supporting them in funnel optimization, business analytics, and operational execution, ensuring best practices and alignment across all departments
• Team Building & Leadership: Scaled the sales team from 3 to 40 employees, including 4 Team Leads and a Head of Sales, • Conversion Rate Improvement: Increased conversion rate (CVR) by 15 percentage points through data-driven insights, refined sales scripts, and enhanced lead qualification • Average Order Value (AOV) by >30% by introducing new pricing models and cross-selling strategies • Efficiency: Reduced average closing time by 40% by optimizing sales workflows and removing bottlenecks in the decision-making process
Homebell was a Berlin-based renovation company specializing in connecting customers with professional contractors for home renovation projects. The company offered an all-in-one platform that streamlined the process of finding, booking, and managing renovations, ensuring high-quality work and customer satisfaction. Homebell aimed to make home improvements more accessible and hassle-free by providing transparent pricing, project management support, and reliable service. • Team Leadership: Responsible for the DACH Sales Team, including managing 2 Team Leads • Process Optimization & Efficiency: Streamlined sales processes in collaboration with the product team, improving pricing models and introducing strategic sales improvements • Cross-Departmental Collaboration: Worked closely with operations to ensure the smooth execution of renovation projects