Atlanta, Georgia, United States
I lead AI Transformation at Zapier. Previously, I was the co-founder and CEO of NoCodeOps, a community and automation management platform acquired by Zapier. Before that, I built the onboarding program for 15,000+ real estate agents at Compass. With 8+ years in operations, internal systems, and automation, I’m passionate about empowering teams with no-code solutions. Fun fact: Before tech, I was an actor, I appeared on Law & Order, in films at Cannes and Tribeca, and way too many of off-off-off Broadway shows to count.
• Enabled 50% reduction in driver onboarding time though creation of streamlined digital workflow (Defined requirements, sourced white-label platform, customized features, built Applicant Tracking System on Google Sheets, and deployed iOS app for Brand Ambassadors) • Results: 10x driver growth (3K to 30K+); Same-day driver activations (US record time); First self-service driver onboarding station globally • Producer & Director of US Driver Training Video in conjunction with customizing LMS platform for scaling driver onboarding experience • Developed & implemented SalesForce integrated web form enabling drivers to update documents; Reduced SLA from 5 days to under 2 hrs • Tech Day B2C Brand Activation Project: Secured title sponsorship; Built gamified interactive experience driving 800+ new users in 1 day
• Pioneered and executed the company’s first US Brand Ambassador (BA) Program, onboarding new drivers in the field in entirety • Majorly contributed to over 70% reduction in driver acquisition cost through optimizing BA pay structure, deploying technology enabling BAs to recruit drivers offline, creating and analyzing KPIs, and implementing feedback loops to allow for continual improvement • Created channel-specific landing pages to track ROI of Multi-Million Dollar OOH Campaign; Increased conversions by 50% with A/B testing • Established strategic partnerships (ex: Luxor Car Dealer, Large Auto Brokerage) to expedite ongoing driver lead generation