Antwerp Metropolitan Area
CEO & co-owner · Hobo Reizen: Sinds begin 2026 leid ik Hobo Reizen, een Belgische reisorganisatie gespecialiseerd in premium groepsreizen voor actieve 55-plussers. Kleinschalige groepen, ervaren Vlaamse reisleiders en een alles-inbegrepen aanpak vormen de kern van ons aanbod. Mijn broer Michiel is strategisch betrokken en bouwt mee aan Arcadia Travel Group, waar Hobo Reizen deel van uitmaakt. Hobo Reizen in cijfers: 38 jaar ervaring, ruim 3.000 reizigers per jaar, een herhaalboekingsgraad van meer dan 60% en groepen van maximaal 16 deelnemers. Onze transformatie - Het professionaliseren van de organisatie, met sterke systemen en processen als fundament voor schaalbare groei - Het versterken van onze reisleiderwerking als onderscheidende factor in de kwaliteit van elke reis - De ontwikkeling van nieuwe reisconcepten, afgestemd op uiteenlopende reisprofielen en verwachtingen - Een geïntegreerde groeistrategie rond marketing, productontwikkeling en operations De doelstelling Het aantal reizigers verdubbelen, met behoud van de persoonlijke aanpak en kleinschaligheid die onze klanten van ons verwachten. Mijn achtergrond Voor ik bij Hobo Reizen instapte, bouwde ik meer dan 15 jaar ervaring op in strategie en operationeel leiderschap. Ik werkte als strateeg bij Monitor Deloitte en als Director bij PwC, coachte als programmaverantwoordelijke bij Voka meer dan 50 groeiende KMO's, en gaf als COO van een strategisch marketingbureau leiding aan de uitbouw van schaalbare groeimodellen. Die combinatie van strategische visie en resultaatgerichte uitvoering breng ik nu mee naar Hobo. Ik maak graag kennis met relevante mensen die onze weg kruisen, PM voor een (digitale) koffie.
I’m leading STRAREX’s shift from campaign execution to systemic, AI-informed growth by empowering self-steering growth squads, establishing scalable workflows via Notion, and deploying proactive client monitoring—fortified by smarter talent systems and a high-trust culture. - Scaled delivery with autonomy: empowered embedded, self-steering growth squads using Notion‑based workflows, reducing campaign lead times and boosting consistency in client outcomes. - Built talent velocity: created structured recruitment and onboarding systems in Notion to accelerate time-to-productivity, while establishing performance scorecards that fast-tracked junior-to-senior progression. - Enhanced client impact: launched a semi-automated client health tracker, enabling proactive interventions and sharper focus on high-impact account activities. - Unified operations visibility: deployed standardized dashboards and process templates in Notion to increase transparency, accountability, and cross-squad alignment. - Dual-role strategy partner: as Senior Strategist, I designed growth strategies with B2B clients, while actively coaching project leads to instill a growth mindset and resolve strategic challenges. - Cultivated learning culture: curated “Ask‑Away” sessions, expert speaker sessions, and “Burgers & Brains” brainstorms to fuel continuous learning, creativity, and team alignment. - Culture building: nurtured a culture grounded in grit, trust, and shared achievement, reinforcing STRAREX’s GOATS values through action.
Strategic growth advisor for SMEs: - Coached 50+ high-growth SMEs (turnover €1–50M) through the one-year Accelero program, focusing on growth readiness (leadership, structure, scalability) and growth strategy (markets, positioning, business models). - Guided entrepreneurs in overcoming challenges across sales, marketing, people, finance, and operations—building a solid foundation for persistent growth. - Supported founders in developing business cases and launching hands-on strategic initiatives that translated into measurable, sustainable results. - Acted as a sparring partner to management teams, fostering resilience and strategic clarity in scaling journeys.
Strategic growth advisor for SMEs: - Coached 50+ high-growth SMEs (turnover €1–50M) through the one-year Accelero program, focusing on growth readiness (leadership, structure, scalability) and growth strategy (markets, positioning, business models). - Guided entrepreneurs in overcoming challenges across sales, marketing, people, finance, and operations—building a solid foundation for persistent growth. - Supported founders in developing business cases and launching hands-on strategic initiatives that translated into measurable, sustainable results. - Acted as a sparring partner to management teams, fostering resilience and strategic clarity in scaling journeys.
As part of PwC Belgium’s Customer Consulting practice, I led high-impact initiatives that helped organizations unlock sustainable growth, improve commercial effectiveness, and strengthen profitability. In addition to driving client engagements, I played an active role on the management team, shaping business development strategy and expanding PwC’s market presence. Key achievements: - Delivered growth strategies that enabled clients to identify new revenue streams and capture market opportunities in highly competitive industries. - Redesigned organizational structures to improve go-to-market effectiveness, streamline commercial operations, and enhance customer experience. - Led commercial excellence programs that boosted sales performance and improved margins, delivering measurable financial impact for clients. - Drove business development efforts, building strong client relationships and contributing significantly to the growth of PwC Belgium’s Customer Consulting practice. - Shaped practice leadership as a member of the management team, influencing strategic direction and mentoring consultants to build expertise and leadership capabilities.