Greater London, England, United Kingdom
• Team leadership • Medical Marketing with online & digital work experience focussed on HCPs, Patients/Consumers & Carers • Global scope. Additionally I worked “on the ground” in the United Kingdom, Ireland, The Netherlands, Belgium, Luxembourg, Italy, Argentina. • Direct markets & indirect markets through distribution partners. • Finished "Leading with Finance" from Harvard Business School to further develop in Finance • Received 3 awards at a previous employer, of which one was Northern European Employee of The Year • Cross functional worker • Entrepreneur • Main medical work experience lies in gastroenterology, oncology, allergy, dysphagia and wound care, anaesthesiology (med tech), airway management. Known for having “a different way of setting ourselves up for success. Working in a structural way. Translating complex matters into easy-to-understand strategies.” I strongly believe cross functional & cross border working ensures efficiencies, accuracy, high impact and speed of delivery. I’m used to analysing business gaps and uncovering business opportunities within markets, existing portfolios and through driving innovation. I drive strategy execution through various methods & channels. I'm a keen learner. Customer insights are key. Furthermore, I have a drive to add to well-being; whether by working in the medical realm and/or by improving the environment.
Global marketing 9 FTE - marketing & clinical specialists Scope: Upstream & downstream
* Line management - 6FTE * Global strategy * Upstream & downstream marketing * Additional role Global Director of Marketing Communication as of April ‘26 TSC Life: We are a global leader in the medical industry, committed to support sustainable and accessible patient care. Our mission is to drive innovation by creating evidence-based solutions that empower healthcare professionals to improve patient outcomes. With a bold vision of touching the lives of 25 million patients annually, we aim to disrupt the healthcare market through agility, integrity, and reliability. Our commitment to continuous improvement ensures that we not only meet but exceed the expectations of our partners, patients, and stakeholders, fostering a healthier, more sustainable future for all. www.tsc-life.com
Scope: Europe, Middle East & Africa * EMEA strategic lead Home Care & Chronic wounds. * Optimising one of the business categories to accelerated growth * Bringing innovation to market: portfolio and service launches (with EMEA & Global scope) * Co-leading a Global strategic project * Seeking out best practices with proven business impact to be effective & efficient across the region.
Leading 1 market and heading up 2 teams. Result: from a business-under-pressure back to volume & value growth (double digit) Senior Market Manager: Lead of the Bowel Management market (and team) with medical tech solutions for the adult & paediatric segment. My role started off with e.g. analysing the business on a short time scale, creating a new strategy, forecasting + creating business cases for innovation, repositioning our offering and building a team to be able to execute & implement for optimised outputs to help more: - Healthcare Professionals - Patients, Parents and Carers Head of Coloplast Academy: Accountability increased through a promotion as of Nov ’19. Leading an additional team to drive optimisation. Coloplast Professional organises >45 accredited MedEd events per 6-9 months. Attendance per event up to 500 healthcare professionals (physicians / doctors and (specialist) nurses). All MedEd meetings are accredited. For: physicians / doctors and (specialist) nurses. Regarding the offered topics: the programme ranges from beginners levels to intermediates and experts levels. Educational areas: chronic care, continence, urology, bowel management, gastroenterology, ostomy care.
Lead of the Bowel Management market (and team) with medical tech solutions. Focus groups: - Health Care Professionals - Patients & Carers
- Lead for the UK & Ireland allergy business - Focusing on medical nutrition (prescribed) e.g. for children with allergies (mainly cow's milk allergy), with target groups (1) Health Care Professionals & (2) Parents - Line manager within UK & Ireland marketing team. Next to that, the Brand Manager Benelux had a dotted line to me until restructure due to joined forces with Reckitt Benckiser. * UK & Ireland Brand Team lead * Marketing team coach * Marketing A&P (budget) lead * Lead key pillar NHS Value Added Service / market access project (and thus up-to-date with policies and flows) * Develop annual strategies (KPI & ROI based) and ensure implementation. Focussed on Northern Europe and now specifically the UK & Ireland. Previously also for the European 5-year strategy with the European VP, GMs and key marketing people. * Leading & driving Online & Digital developments, such as value added services, aligned to medical steering committees outputs, focussed on health care professionals and/or parents of allergic infants & children. * Cross functional worker for close alignment to other teams, such as Medical, Sales, Finance and Business Insights. * Leading on Irish strategy and implementation, such as portfolio launches from A-Z. * I'm a CEB / Gartner certified trainer for Challenger Sales. Received an internal award (my 3rd) for work done, based on optimizing internal communication to further drive our business. MJN has joined forces with Reckitt Benckiser (RB) in 2017 and falls under RB Health.
- Focusing on cow's milk allergy, with target groups (1) Health Care Professionals & (2) Parents - Benelux brand team lead: leading strategy via a multifunctional team. - Received 2 internal awards for my work done in 2015, one of which is North Europe Employee of the Year 2015. About MJN: For more than a century, Mead Johnson Nutrition has led the way in developing products designed to help meet the nutritional needs of infants and children. Today, that passion remains our primary pursuit. Parents and healthcare professionals around the world trust Mead Johnson Nutrition to provide sustenance, strength and support to newborns, infants, and young children. Headquartered in Glenview, Illinois, Mead Johnson Nutrition is the only global company focused primarily on pediatric nutrition. We operate in a growing and vital industry, bringing to market a broad portfolio of leading brands and more than 70 products, from infant formulas to growing-up milks.
- I mainly worked in Oncology and Frailty for The Netherlands, Belgium and Luxembourg. Wider corporate BeNeLux activities included e.g. the development and implementation of a new corporate Belgium website, Customer Management System, the build & launch of a Product Information App, analysis & reporting. Main activities: Setting and executing (online & digital) strategies incl. A&P within a 360° approach, SEO, SEA, Social, Communities, Content Management, App development, Media buying and (online) PR. Target groups: (1) Health Care Professionals and (2) Patients & Carers. - Brand Manager of BeNeLux Nutilis portfolio (Oct 2012 - Feb 2015) www.nutriciamedischevoeding.nl l www.samensterkerzijn.nl l www.ensembleplusforts.be l www.nutilis.nl l www.samensterkerzijn.nl/nutriapp About Nutricia Advanced Medical Nutrition: Nutricia is a specialised healthcare divsion of the food company Danone, focussed exclusively on research-based scientifically-proven nutrition, developed to meet the needs of patients and individuals for whom a normal diet is not sufficient or possible.
- Online Marketeer of NAMN category Elderly Care, focussing on Oncology and Frailty within The Netherlands. - Brand Manager of Dutch Nutilis portfolio (Dysphagia), alongside Diasip (Diabetes), Renilon (Kidney diseases), Cubitan (Wound Care / Pressure ulcers), Calogen (disease related malnutrition). Launched a new product for the Nutilis portfolio, rebranded another. www.nutriciamedischevoeding.nl l www.samensterkerzijn.nl l www.nutilis.nl l www.samensterkerzijn.nl/nutriapp About Nutricia Advanced Medical Nutrition: Nutricia is a specialised healthcare divsion of the food company Danone, focussed exclusively on research-based scientifically-proven nutrition, developed to meet the needs of patients and individuals for whom a normal diet is not sufficient or possible.