Greater Munich Metropolitan Area
C-Level Executive with a proven track record in Sales, eCommerce, Retail, Social Commerce, Customer Experience, Brand Marketing, Influencer Marketing, People & Organizational Development, 3+ years of Start-Up / 10+ years of Corporate / 3 years of Medium Sized eCommerce Company. Leadership Principles: Authentic, motivating, determined, transparent, and non-political.
• Shared management function with CEO reg. leadership of all organizational units of BSTN Store GmbH. • Direct responsibility and leadership of the following areas: Buying, BSTN Brand, eCommerce, CRM, CRO, Content Creation, Brand Campaigns, Social Media. • Measured against company KPIs: EBIT-Margin and Topline Revenues. • Implementation of new structures, processes, and tools to help facilitate the company growth. • Setting clear goals and KPI-tracking to cascade and operationalize targets on department level. • In-depth collaboration with department heads, continuous coaching to adapt and optimize team setups and processes in response to major business requirements.
• Define, develop and implement the short- and long-term commercial strategy for >400 Fashion Accounts in Germany, Austria, Switzerland. Driving the joint operating model for brand adidas Originals and reebok Classics. • Responsibility of annual business volume of xxx+ Mio. €. • Leading a team of team leaders, assigned key account managers and sales reps with dotted-line reports into Customer Service, Wholesale Activation, Product, and Digital Partner Commerce. • Confident role modelling of adidas leadership & cultural values. Fostering a high-performance culture. • Continuous business planning and forecasting. • Leading and piloting strategic European projects on Marketplace transformation and product segmentation. • Implementation of selected Digital-Partner-Commerce initiatives with top Fashion accounts leveraging digital trade terms. • 1-year interims Commercial lead for GLOBAL Key City Berlin. • Own-The-Game project workstream lead Key City Berlin & Lifestyle Partner Brands. • Member EMEA Core Working Group: HYPE Ecosystem.
• Define, develop and implement the short- and long-term commercial strategy for the key account group of ecommerce Pure Players and Multi-Channel Sporting Goods Retailers Central Europe (OTTO, SportScheck, MyToys). Driving the joint operating model for brand adidas and reebok. • Leading a team of assigned key account managers with dotted-line reports into Customer Service and Wholesale Activation. Confident role modelling of relevant leadership & cultural values. Creating and fostering a collaborative and motivating setup across all internal and external functional areas. • Negotiating trade-term-agreements. Developing sustainable, strategic account- and account-marketing-plans. • Securing continuous controlling and order book management as well as cost-efficient and reliable demand planning/on-time-delivery. • Continuous bottom-up planning and forecasting. • Implementation of eCommerce Partner Program (Drop-Shop-Model). Holistic account management across both channels, eCommerce Partner Program and Wholesale. • Data-driven sell-out analysis across both channels. Ongoing optimization of Sell-In and Sell-Out processes. • Project member: Trade Zone Attack Berlin & Munich; Marketplace Segmentation Europe; WHS.com / Digital-Partner-Commerce.
• Define, develop and implement the short- and long-term commercial strategy for the key account group of Wholesale Department Stores in Germany, Netherlands and Belgium (Galeria Kaufhof, HBC NL, Inno Belgium, Sportarena, Breuninger). Driving the joint operating model for brand adidas and reebok. • Leading a team of assigned key account managers with dotted-line reports into Customer Service and Wholesale Activation. Confident role modelling of relevant leadership & cultural values. Creating and fostering a collaborative and motivating setup across all internal and external functional areas. • Negotiating and implementing Shop-in-Shop projects (branded space). • Negotiating trade-term-agreements. Developing sustainable, strategic account- and account-marketing-plans. • Securing continuous controlling and order book management as well as cost-efficient and reliable demand planning/on-time-delivery. • Data-driven sell-out analysis across both channels. Ongoing optimization of Sell-In and Sell-Out processes.
• Conceptualization and development of measurement tool for online Jeans Retailers. • Developed demo version together with retail partner. • 187 brands / 10.000 models measured and analysed. • We did not bring the business live / into scaling phase.