San Francisco Bay Area
Seasoned luxury and lifestyle brand operator with 20+ years of experience launching, scaling and restructuring ecommerce, wholesale and omnichannel businesses in the US. I help heritage and premium brands turn craftsmanship into modern commercial systems. My work sits at the intersection of brand, product, technology, finance and operations: Shopify, marketplaces, digital acquisition, financial management, fulfillment, inventory, logistics, automation, supplier coordination and operational reporting. My strength is execution. I do not only advise at the strategy level. I build the processes, dashboards and automations that make growth manageable. Using AI powered workflows across multiple APIs and ecommerce systems, I help reduce manual work, improve accuracy, create operational visibility and make teams easier to scale. I have worked across luxury goods, apparel, footwear, accessories and home goods, with strong familiarity with European manufacturing, Made in Italy production, US distribution and marketplace operations. I am particularly interested in helping French, Italian and European maisons expand in the US while preserving the craftsmanship, heritage and quality that make them distinctive. KEY COMPETENCIES Ecommerce and US market expansion: Shopify, marketplaces, online merchandising, customer acquisition, retention, email/SMS, conversion and operational infrastructure. Operations automation: AI powered workflow design, APIs, ecommerce data flows, inventory dashboards, fulfillment tools, PO workflows, financial reporting and operational reporting systems. Luxury, apparel and accessories: Product development, sourcing, manufacturing, packaging, catalog expansion and brand positioning across apparel, accessories, footwear and home goods. Supply chain and logistics: Supplier coordination, warehousing, domestic fulfillment, returns, reverse logistics, import/export and operational troubleshooting.
I advise and execute for luxury, fashion, home and lifestyle brands entering or scaling in the US market. My work combines ecommerce strategy, Shopify, marketplaces, wholesale operations, financial management, fulfillment, inventory optimization, reverse logistics, supplier coordination, reporting and customer lifecycle systems. I help European heritage brands translate craftsmanship into modern commercial infrastructure by building practical operating systems, dashboards and automations. Using AI-powered workflows across multiple APIs and ecommerce systems, I help reduce manual work, improve accuracy, create operational visibility and make teams easier to scale.
Oversaw all operations of ITALEAU: luxury essentials made in Italy at the best possible prices. Launched and scaled both wholesale and Direct-to-Consumer channels to multimillion dollars in annual revenue and reaching 12x growth Quarter-On-Quarter. Set brand ethos and compelling vision, DNA and strategy for the brand, product and technology. Wrote investor deck, business plan, multi-year financial forecasts (Profit & Loss, Balance Sheet and Cash Flow). Raised multimillion dollar early-stage funding. Developed and lead US-based digital marketing: customer prospecting, acquisition, and retention funnel, digital assets, advertising campaigns; Email, SMS and Direct Mailing; Dashboarding, incrementality and diminishing return analysis and forecasting. Developed wholesale channels: Nordstrom, Neiman Marcus and select independent retailers.
Multi-brand luxury goods distribution company with a focus on designer footwear and leather goods. Key roles and successes include: Launched and managed all operations of JUNBESI GROUP. Opened wholesale distribution in high-end department stores (Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue, Nordstrom, Bloomingdales) and 50+ independent luxury retailers across the US. Created Direct-to-Consumer business, including online store, creative content creation, digital marketing. Created distribution supply chain: ERP, EDI, warehouses, accounting, payment collection. Provided merchandising direction to design teams in Italy and Spain. Selected and managed logistic partners: 3rd party distribution warehouses, freight forwarders and foreign trade desk for forward contracts and Letters of Credit. Recruited independent sales agents. Opened and managed multi-brand showroom in New York.
Highly specialized professional responsible for planning, implementing, and supporting solutions aimed at accelerating value for customer IT investments. Key roles and successes include: Identified and sold strategic consulting opportunities to Fortune 500 companies including PG&E, Stanford, Intel, Bank of America, Wells Fargo Bank. Won Microsoft MCS Top Contributor Award. Assembled and managed software development teams of 20+ employees and subcontractors. Managed software development lifecycles from conception through development and roll-out. Recruited Microsoft full-time employees and contractors. Assessed health of existing engagements and implemented course corrections.