Leawood, Kansas, United States
I helped businesses sell their products and services. Notice the past tense. I'm retired. I developed successful marketing programs in a bunch of different industries including legal, retail, CPG, and financial services. I combined analytical skills like research with creative skills like writing to translate all that analysis into activities that made money for my company and my clients. Specialties: Marketing strategy development Loyalty and retention marketing Branding Marketing research and analytics One-to-one and database marketing Public relations TV, radio, print, and online media Website development Creative development Email marketing Copywriting
Thanks to a talented and dedicated team, we built the firm's PR program from the ground up, completed a visual and written brand refresh, and overhauled the website. In 5 years, the firm doubled its revenue and income, and had the 2nd-highest growth rate of any major law firm in the country.
First as a consultant, then as Director of Marketing and Client Services, developed and implemented marketing strategies and tactics for client organizations. Helped largest client outpace the industry to achieve double-digit year-over-year increases.
Managed the marketing program and P&L for Advantage flea control medication, responsible for sales of over $150 million. Built 5-year strategic and tactical marketing plan that exceeded sales and profitability goals.
Built marketing plans and led teams in development of loyalty marketing programs for Fortune 500 clients. Led development of marketing efforts that achieved 4 to 1 ROI for largest strategic client.