Philana Hin

UI/UX Design @ Kato | CL @ Notion | Neuroscience & Entrepreneurship @ UMD

Fulton, Maryland, United States

About

Hi there! I'm Philana, a neuroscience student at UMD minoring in Entrepreneurial Leadership with a niche for combining clinical care, tech, and creative strategy. I've always been fascinated by people, how they make decisions, how they perceive each other, and how a single moment of attention or ideation can shift someone's entire trajectory. With experience in primary care, neuroepigenetics research, marketing, and motion design, I enjoy translating visual design into immersive learning that makes medicine and tech feel more human and accessible.

Experience

  • Startup Shell (1 yr 4 mos)
    • Director of Marketing
      May 2026 - Present · 2 mos

    • Fellow
      Mar 2025 - May 2026 · 1 yr 3 mos

      Collaborating with ventures in branding, user engagement, and visual communication to support startup growth.

  • Kato (9 mos)
    • Chief Experience Officer
      Dec 2025 - Present · 7 mos

      • Built the end-to-end UI/UX framework and brand front by applying user-flow optimization. • Leading Kato’s Meta marketing ecosystem, driving 91.1K+ total views since launch and averaging 5.1–12K views per post. • Independently developed a company-tailored, data-driven growth strategy, which led to an 84% increase in followers less a week.

    • Co-Founder
      Oct 2025 - Nov 2025 · 2 mos

  • Campus Leader at Notion
    Sep 2025 - Present · 10 mos

    • Selected from a competitive pool of international applicants as one of two students from the University of Maryland, College Park, to join Notion’s 4th cohort of Notion Campus Leaders. • Sparking Notion LUV (love, use, value) within and beyond the UMD community!

  • PediaMetrix (Internship · 1 yr 1 mo)
    • Product Design Intern
      Aug 2025 - Present · 11 mos

    • Marketing Intern
      Jun 2025 - Aug 2025 · 3 mos

      • Supported cross-functional marketing efforts to increase awareness and clinical adoption of SoftSpot®, a smartphone-based cranial scan tool. • Designed static Instagram posts that generated a 200%+ increase in engagement metrics.

  • Intern at Maryland Technology Internship Program
    Aug 2025 - May 2026 · 10 mos

    Selected for MTIP, a competitive state-supported initiative offering matched funding for paid tech internships in Maryland.