Charlotte Metro
Entrepreneurial commercial leader with a strong foundation in finance and analytics, with an MBA. Passionate about leveraging consumer insights for driving growth and process improvement. Extensive experience in leadership, strategy, analytics, ecommerce, forecasting, and digital marketing. - Experience across all business sizes; 9 years in fortune 500 companies, 12 years at mid-size companies, as well as starting and growing a small business for 4 years. - Skilled in leading cross-functional teams to achieve business goals, developing and implementing strategies that drive revenue growth, and leveraging data to optimize business performance. Continuously utilizing a growth mindset, seeking new opportunities to innovate and drive results. - Strong understanding of the ecommerce landscape and the latest trends and technologies that are shaping the industry. - Skilled at leveraging data to develop actionable insights, designing and implementing dashboards to drive business performance, and translating strategy into KPIs to ensure organizational alignment. - Experienced project manager having led global cross-functional teams for strategic projects across analytics, technology, content, product, marketing, and business development.
Responsible for global eCommerce business (Amazon & Direct-to-Consumer) - Full P&L ownership of eCom channel, generated 23% CAGR over 5 years - Established centers of excellence for digital marketing, eCommerce analytics, and consumer insights - Lead digital technology team, directing migration to Shopify Plus and enhancements in PIM, Digital Shelf, and CRM tools - Lead agency selection across performance marketing, amazon advertising, amazon content, developer agency, and UX support Current Tech Stack: Shopify Plus, Nosto, Klaviyo, Yotpo, Bazaarvoice, Rithum, ShipHero, Syndigo, Intentwise, Helium 10, Heap, Remdash
Responsible for North American eCommerce channel (D2C & B2B/Marketplaces), Global Digital Technology, and Global Analytics & Consumer Insights - Full P&L ownership of North American eCom channel - Generated 28% CAGR for 3 year period - Developed and presented 5 year strategic plan for D2C channel to board, secured investment - Implemented a data and analytics roadmap speeding insights and actions and improving visibility of consumer journey with enhanced CRM - Directed eCommerce business development across new marketplaces - Appointed as Global Project Lead for board directed strategic initiatives; Digitalization - Global eCommerce, responsible for a global 5-year strategic project plan. Led cross-functional teams, assigned KPIs, ensured delivery of projects.
Promoted to Director of Strategy: Responsible for North American eCommerce channel, Strategic Projects, Demand & Supply Planning, and Global Analytics & Consumer Insights. D2C: - P&L ownership for North American Direct to Consumer business including branded site as well as pop-up retail stores. Launched D2C site in US Oct 2019 Strategic project management: - Leadership of one project manager for NA business. Projects included pop-up shops, D2C website launch, business planning facilitation, process improvement, and ROI tool development North American Demand & Supply Planning: - Led DSP team establishing processes to improve the use of consumer sales data for demand plan analysis. Leveraged global analytics team to develop in house demand planning tool for improved automation of trend analysis. Leadership team sponsor for eCommerce task force - Directed 12-member, cross-functional team during pandemic. Drove 120% growth vs 2019. Global Analytics & Consumer Insights - Utilized global analytics and consumer insights to inform strategic decisions and enhance business outcomes. Led product development for POG optimization tool based on consumer, channel, and geographic trends
Owner for Richmond location of Gymguyz franchise, responsible for all aspects of the business. Transitioned day to day management to a General Manager in 2018 while shifting to a director role of the company - Conducted market analysis, developed business plan, secured financing, and launched successful franchise - Recruited and trained team, fostering leadership growth, enhancing operational efficiency - Implemented marketing strategies, increasing customer acquisition and market presence - Integrated digital and offline marketing, achieving measurable business growth and customer engagement
- Partnered with business line Presidents to provide performance tracking, evaluation, and strategic direction - Boosted strategic sales via marketing collaborations, partnered with marketing directors to measure and drive program effectiveness, both digital and offline - Developed lead scoring model for targeted outreach and spend prioritization - Facilitated monthly reviews for trend insights and forecasts - Constructed a forecasting model to enhance strategic sales planning
- Developed and managed all program financial analysis, metrics, and business reporting for internal and external customers nationally, and ensured the implemented program’s success within agreed upon metrics - Provided guidance to sales leadership during sales incentive and compensation program design. Managed divisional sales compensation analysis and worked with Human Resources and Finance on all compensation policies - Provided consultation to management and sales division detailing prospective account financial modeling of return on investment, cost / benefit analysis, business scenario planning, and other analytical reports - Provided sales impact through direct facilitation of assessments, quarterly business review preparation, and presentation of the program’s financial impact to client hospital administrators and executives - Lead team of IT developers and end users to design three new database universes which enhanced analytical reporting capabilities helping to streamline reporting process