Martin Pfeifer

About

Truly passionate about customer experiences and excited about transforming a whole industry. Uncompromised on design and technology and constantly redefining the norms. Cross-functional expertise in product design and business administration. 15 years experience leading large, international project teams. Leading overall product development from strategy to market entry. Creation and management of integrated hardware / digital user experiences.

Experience

• BMW Group (14 yrs 5 mos)
  • Head of BMW and BMW Group Corporate Identity
    Jul 2023 - Present · 3 yrs 1 mo

    Developing and driving corporate & brand communication design to shape holistic brand experiences. Leading teams and processes for BMW and BMW Group Corporate Identity.

  • Project Manager Customer Experience Strategy & Design
    Mar 2016 - Jun 2023 · 7 yrs 4 mos

    Leading crossfunctional strategy and creative projects to build and evolve future BMW car - and beyond car - customer experiences.

  • Project Manager Innovations & Design Quality MINI
    Mar 2012 - Feb 2016 · 4 yrs

    Leading crossfunctional project teams and developing processes to drive and improve design innovations and design quality in all MINI models.

• Project Manager Design Quality for MINI Design (BMW AG) at P+Z Engineering GmbH
  Aug 2006 - Feb 2012 · 5 yrs 7 mos

  Developing and implementing design quality processes for MINI.

• Project Manager Design for smart (Daimler AG) at Form3 GmbH
  Aug 2003 - Jun 2005 · 1 yr 11 mos

  Project management exterior design for smart design (smart car, Daimler AG).

• Transportation Designer at Irmscher GmbH
  Jan 2003 - Jul 2003 · 7 mos

  Responsible for design projects from concepts to start of production.

• Interaction Designer at Students Consultancy
  Sep 2001 - Dec 2002 · 1 yr 4 mos

  Interaction Designer and Founder / Partner