United Kingdom
I am a senior marketing, business development, and corporate communications leader operating at the intersection of brand-led growth, commercial strategy, and stakeholder trust — within regulated financial and legal services organisations where reputation and narrative clarity genuinely matter. My experience spans asset management, wealth management, private capital, and legal services, with senior roles across the UK, EMEA, North America, Asia, and Australia. I have worked within firms including A&O Shearman, MFS Investment Management, Investec Wealth and Investment Management, Legal and General Investment Management, LaSalle Investment Management, CBRE Global Investors, and Paysafe — often during their most complex moments. I bring a distinctive combination of commercial marketing, business development, and corporate communications expertise — aligning brand strategy, value proposition, client engagement, and reputation management to support sustainable growth. I work closely with Partners and C-suite leaders, not just alongside them, during transformation programmes, fund launches, M&A transactions, and rebrands. A few things I am particularly known for: — Go-to-market strategies and client engagement programmes that drive measurable growth: HNWI acquisition targets exceeded by 20% at Investec; $100m+ in fundraising alignment at CBRE Global Investors — Leading marketing and communications through high-stakes moments: the £3.5bn CVC/Blackstone acquisition of Paysafe, the Investec/Rathbones merger, multiple fund launches and rebrands across EMEA and globally — Translating complex investment, legal, and regulatory propositions into clear narratives that build confidence with institutional investors, HNW clients, intermediaries, and internal teams — Building and leading integrated marketing, BD, and communications functions across cross-border teams and agency networks in Europe, Asia, and the US I am recognised for calm judgement, integrity, and reliability under pressure — the person brought in when organisations need someone senior enough to advise at C-suite level, experienced enough to know what good looks like in a regulated environment, and hands-on enough to deliver it. Currently seeking a permanent senior marketing, business development, or communications leadership role in legal, financial services, or asset and wealth management. Open to senior interim assignments in the meantime.
A&O Shearman is one of the world's leading global law firms. Brought in to cover a senior maternity leave within Finance & Private Capital — the firm's largest and most commercially significant practice — responsible for delivering an integrated marketing, BD, and communications programme supporting partner origination, client engagement, and practice visibility across UK, US, and global markets. • Partnered with Partners and Practice Group leaders to design and execute BD strategies aligned to finance and private capital growth priorities, supporting activity across 27 priority deals • Developed client-targeted campaigns integrating thought leadership, content, and media relations to support partner origination and deepen client engagement • Advised Partners on market positioning, client targeting, and engagement tactics — operating as a trusted strategic adviser at senior level • Produced partner-led thought leadership and market commentary aligned to key transactions, regulatory developments, and market trends • Collaborated with UK and US marketing and BD teams to deliver consistent global execution across all market-facing channels • Supported firm wide transformation initiatives including AI capability roll out relevant to client positioning and BD messaging • Mentored junior team members in best-practice BD and marketing delivery Results: 60% increase in Tier 1 market visibility year-on-year · Direct BD support across 27 priority deals · Strengthened practice authority around landmark initiatives including the City of London Corporation competitiveness and regulatory reform report
MFS Investment Management is a global active asset manager with over $500bn AUM and a 100-year heritage as the creator of the world's first mutual fund. Brought in to cover a senior maternity leave across EMEA, Asia, and Australia — and extended due to the breadth and quality of delivery — responsible for driving marketing strategy, client-facing content, and BD enablement across institutional and retail channels during a landmark period for the firm. • Led regional marketing strategy and execution across EMEA (UK, Germany, Italy, Spain, Netherlands) and APAC, ensuring consistent positioning aligned to commercial priorities and sales objectives • Produced client-facing insights, market commentary, and thought leadership used directly by relationship managers and sales teams to engage institutional investors, intermediaries, and prospects • Partnered with senior management, sales, and regional teams to align marketing materials and messaging with evolving client needs and market conditions • Supported the firm's first-ever ETF launch — developing go-to-market content and positioning to introduce a new product to existing and new client segments • Led the 100-year mutual fund milestone campaign, building brand authority and strengthening institutional credibility across multiple markets • Managed five external PR and marketing agencies across focus markets, ensuring high-quality, consistent, and compliant delivery • Positioned senior spokespeople as credible market voices, developing content aligned to global central bank activity (Fed, ECB, BOJ, RBA) to support client conversations and sales momentum • Collaborated with enterprise, investment, and corporate teams to ensure marketing activity was fully integrated with broader business objectives Results: 44% increase in institutional brand visibility and engagement across priority markets · Successful launch of the firm's first ETF · Extended beyond original contract term in recognition of impact delivered
Contract (Extended Twice — Conversion to Permanent Paused by Rathbones Merger) Investec Wealth & Investment is one of the UK's leading wealth managers. Brought in to lead marketing and BD across two major concurrent transformation programmes — the firm-wide Strategic Asset Allocation (SAA) framework launch and the full relaunch and rebrand of the Private Office (£5m+ AUM segment) — delivering results through cross-functional influence across investment, product, compliance, front office, and executive teams. Private Office Relaunch & Rebrand • Designed and led the end-to-end go-to-market strategy, defining value proposition, client segmentation, and messaging framework for Investec's £5m+ HNWI proposition • Directed a full brand refresh across digital, print, events, and client-facing collateral • Developed client engagement and nurture strategy covering the full lifecycle from acquisition to long-term relationship management • Created tool kits and training to equip front-office and relationship management teams to articulate the refreshed proposition consistently Strategic Asset Allocation Framework Launch • Led go-to-market and change communications strategy for a firm-wide investment process transformation, aligning CIO, Steering Committee, and working groups throughout • Produced multi-audience educational content, thought leadership, and campaign materials for Private Clients, Institutional IFAs, and Charities • Managed client events, webinars, and digital communications across marketing, compliance, and IT teams, ensuring regulatory alignment throughout Results: 20%+ HNWI asset growth exceeding acquisition targets · 20%+ uplift in client engagement
Permanent AICPA & CIMA is the world's largest professional accounting body, supporting 650,000+ members and students across 190 countries. Joined to lead international PR and communications before being retained and repositioned into a broader content and marketing role following departmental restructure — reflecting the trust placed in delivery quality from the outset. Global PR & Communications • Led global PR strategy for the CIMA qualification and CGMA designation, securing top-tier international and trade media coverage across EMEA and international markets • Built and managed relationships with 30+ global media outlets ensuring consistent, high-quality messaging across all channels • Led ESG and CSR communications including COP26 and the Queen's Canopy campaign, elevating sustainability visibility across multiple regions Content & Marketing Communications • Led content strategy and thought leadership programme, producing 50+ high-impact assets annually — including white papers, articles, blogs, and research publications — aligned to student acquisition, member retention, and professional development • Created integrated campaigns across digital, social, newsletters, and events to engage and grow a global membership base • Partnered with senior leadership to align content and marketing activity with global expansion priorities and organisational growth objectives Results: 17% increase in digital engagement · 5% enrolment growth across priority programmes · 50+ thought leadership assets annually · Retained and repositioned following departmental restructure
LGIM is one of the UK's largest asset managers with over £1.3tn AUM. Brought in during COVID-19 lockdown to lead internal and corporate communications across the UK and international markets — sitting within the marketing function under corporate communications — during a period of acute operational, reputational, and regulatory risk. • Led firm-wide internal communications during lockdown, keeping employees informed, aligned, and confident across UK and international offices during rapid and complex change • Delivered senior leadership and executive communications, translating fast-moving developments into clear, consistent narratives for employees and stakeholders • Led communications across three concurrent transformation programmes — two IT implementations and one ESG initiative — maintaining engagement and clarity throughout • Proactively managed sensitive issues and potential crises, preventing escalation and protecting brand reputation during a period of heightened scrutiny • Developed ESG and responsible investing campaigns reinforcing LGIM's leadership in stewardship and sustainable finance • Partnered with senior leadership, HR, legal, and compliance to ensure all communications remained aligned, accurate, and regulatory compliant Results: Maintained employee engagement and operational continuity throughout COVID lockdown · Three concurrent transformation programmes delivered without disruption · Brand reputation protected and strengthened during period of significant market and operational pressure