Brussels Metropolitan Area
Experienced Loyalty Manager with a demonstrated history of working in the hospitality industry. Skilled in Loyalty Marketing, Budgeting, Sales, and Event Management.
* part of the pre-opening team for the Residence Inn by Marriott Brussels Airport * set up sales strategy for the opening * define sales budget * signing corporate contracts * establish and maintain business relationships with suppliers, partners and customers
* Development and implementation of innovative marketing campaigns * Monitoring the effectiveness of marketing strategies * Creation of sales material and websites * Developing and roll out area and global member promotions * CRM Management / broadcasting member newsletters * Development and execution of the communication strategy
* Managing 3 different B2B loyalty programs for different audiences * Regularly assed and monitored the market & competition * Launch of a new B2B Loyalty program into the EMEA market * Monitoring budget and yearly forecasts * Developing and roll out area and global member promotions * CRM Management / broadcasting member newsletters * Organise print- and online collateral * Organising and overseeing TOP producer events * Driving business into need markets * Creating relevant CRM content * Liaise and streamlining between US Headquarters and EMEA Corporate office * Presenting KPI's and news to partners and stakeholders * Guide Area Marketing offices and departments * Training of Loyalty programs to hotel sales employees * Training, mentoring & developing trainees
* Managing Department Budget * Guest Relation * Being first contact for members and non-members * Managing daily financials * Managing and leading a team of 20 volunteers
*Liaison for Reception. * Oversee and lead 3 Departments of the AWCB. * Working in a team of 9 Directors to run and maintain the clubhouse
-> UPS Coordinator -> Managing incoming and outgoing phone calls -> Guest Relation -> Correspondence -> Managing and Leading a team of 20 Volunteers -> Annual Holiday Bazaar Charity Tombola Chair 2010
-> Organization of an annual Dental Conference for 350 attendees -> Entire PR & Marketing for above congress -> Raising funds for the Malaria foundation with the Congress