Petra Tanos

Founder & Owner, Sticks & Cones | Artisan ice cream and lolly shop in Marylebone | 20+ years in sustainable food systems, agriculture & climate

London, England, United Kingdom

About

After two decades working at the intersection of food, sustainability and climate — from smallholder farms in the tropics to the World Economic Forum — I've taken everything I believe about good food and put it into something I can serve on a cone. I'm the founder and owner of Sticks & Cones, Marylebone's first artisan ice cream and lolly shop. Every scoop and every lolly is made with carefully sourced, natural ingredients — because the same values that drove my career in sustainable agriculture are churned into everything we do at the shop. Before Sticks & Cones, I spent over 20 years as sustainability professional, specializing in land use systems and agricultural value chains, working with businesses, NGOs and governments to drive meaningful change in global food systems.

Experience

  • Founder & Owner at Sticks & Cones
    Jan 2026 - Present · 11 mos

    Sticks & Cones is Marylebone's first artisan ice cream and lolly shop — a neighbourhood spot where premium quality meets genuine warmth. Every scoop and lolly is made with carefully sourced, natural ingredients, served in a space designed for families, friends and the local community to slow down and enjoy time together.

  • Consultant at Independent Consultant
    Oct 2024 - Dec 2025 · 1 yr 3 mos

  • Career break at Career break
    Apr 2024 - Sep 2024 · 6 mos

  • World Economic Forum (8 yrs 7 mos)
    • Head of Private Sector Engagement & Strategic Partnerships, Tropical Forest Alliance
      Jul 2019 - Apr 2024 · 4 yrs 10 mos

    • Head of Operations, Tropical Forest Alliance
      Jul 2018 - Jul 2019 · 1 yr 1 mo

    • Manager, Tropical Forest Alliance
      Apr 2017 - Jun 2018 · 1 yr 3 mos

    • Community Lead, Agriculture, Food and Beverage Industry / Global Leadership Fellow
      Oct 2015 - Mar 2017 · 1 yr 6 mos

  • Global Sustainability Project Manager at IFF
    Jan 2014 - Sep 2015 · 1 yr 9 mos

    Greater New York City Area