Petra Svensson

Demand Generation Manager @Younium

Greater Stockholm Metropolitan Area

About

As a Demand Generation Manager at Younium, I drive regional demand generation initiatives across Benelux & DACH, aligned with global marketing and revenue goals. With 5+ years of experience in B2B SaaS marketing, I’m passionate about building data-driven, multi-channel campaigns that create pipeline and support sustainable growth. I enjoy working closely with Sales and cross-functional teams to turn insights into action and help subscription businesses scale with confidence.

Experience

  • Demand Generation Manager at Younium
    Jan 2026 - Present · 7 mos

    In my role as Demand Generation Manager for Benelux & DACH at Younium, I drive regional demand generation initiatives aligned with our global marketing and revenue goals. I collaborate closely with Sales to support pipeline growth through targeted campaigns and continuous optimization.

  • Scrive (5 yrs 6 mos)
    • Marketing Project Manager
      Jan 2022 - Jan 2026 · 4 yrs 1 mo

      Responsible for demand generation across Europe, running LinkedIn campaigns, webinars, events, and cross-department projects to support revenue targets and brand awareness. Helped build Scrive’s German market presence by driving key initiatives, supporting regional strategy, and creating sales material and customer cases (e.g. MediaMarktSaturn). Developed and executed event strategy for Germany and the Nordics.

    • Marketing Coordinator for the German Market
      Feb 2021 - Dec 2021 · 11 mos

      Planning and conducting marketing activities (PR, events and partner activities) in order to position Scrive as a reliable and trustworthy e-signing and digital transformation partner in Germany.

    • Sales Development Representative
      Aug 2020 - Feb 2021 · 7 mos

      Helping companies with improving their workflows by empowering their signing processes.

  • Project Manager at Get Together
    Jan 2019 - Mar 2020 · 1 yr 3 mos

    Project management of MICE travels within Sweden for international clients including offer preparation, planning, conducting and finalizing the projects; Sales travels to existing and potential clients in German speaking countries; Development of the CRM system and conducting newsletter campaigns.

  • Project Manager at Management Events
    Sep 2017 - Dec 2018 · 1 yr 4 mos

    Project Planning and Project Management in the IT, Finance and HR sector; Inviting C-level executives to B2B events in Austria and Switzerland

  • Junior Debt Collection Agent / part time at Klarna
    Sep 2016 - Aug 2017 · 1 yr

    Collecting debts via phone and e-mail as well as administrative activities within the department.