Petra Schmidt

International Marketing Leader | Creating clarity. Building brands. Developing people. Enabling growth.

Stuttgart, Baden-Württemberg, Germany

About

Sustainable growth starts with clarity. For me, marketing has never been just about campaigns or communication. At its best, marketing creates clarity, builds trust, aligns organizations and enables sustainable growth. Throughout my career, I have helped organizations grow by strengthening brands, aligning strategy, developing people and leading change across international B2B and B2C environments. Whether repositioning brands, driving customer-centric growth, integrating organizations after acquisitions or developing international teams, my focus has always been the same: Creating clarity that enables people, brands and businesses to move forward with confidence. I believe sustainable success is created when customer insight, brand, strategy and people work together. Marketing brings these elements together and turns strategy into sustainable growth. I enjoy working with organizations that are ready to challenge the status quo, strengthen their brands and create sustainable growth through people. Creating clarity. Building brands. Developing people. Enabling growth.

Experience

  • ET GLOBAL (4 yrs 2 mos)
    • Global Marketing Director
      May 2024 - Feb 2026 · 1 yr 10 mos

      We create brand enthusiasm internally and externally, with our partners and customers. Make sure you're seen. Remembered. Talked about. A standard solution is not an option. You need an experience that turns heads and delivers results. That's what we do for our clients. Our passion for your success drives us.

    • Teamlead Global Marketing ET GLOBAL
      Jan 2022 - Apr 2024 · 2 yrs 4 mos

      Strategic development and operational responsibility for all ET GLOBAL brands as Deputy Head of Global Marketing. Strategic-conceptual development of the global CRM of the ET GLOBAL Group with international coordination.

  • Head of Marketing and Public Relations at KECK WORLD
    Apr 2007 - Jul 2022 · 15 yrs 4 mos

  • Senior Client Account Manager at Yves Rocher
    1990 - 2006 · 16 yrs

    Experience and responsibility in different areas: Operational and commercial responsibility for different target groups in Direct Marketing, Communication Management Direct Marketing, Marketing Management of the specialist shops, Purchasing Management for accessories.