Austria
>18 years of experience in different marketing and project management positions. Highly motivated strategic thinker with team-spirit and hands-on mentality. Very goal- and service-oriented, always keeping the focus on the customer journey and the big picture. Profound knowledge in project management combined with high social skills and a passion for creative concepts, content marketing and storytelling.
• Responsible for designing, maintaining, and evolving the company’s brand image to ensure alignment with our vision and market positioning. This includes ensuring brand consistency across all marketing communications and channels, both online and offline. • Strategic development, implementation, and monitoring of brand campaigns across all segments and channels, in close collaboration with departments such as Go-To-Market, Commercial Strategy, Product Design, Market Insights & Strategy, e-Commerce, and Global Sales. • Leads and develops a team of experts in internal and external communications, including corporate branding, content creation, social media, and public relations, fostering a culture of creativity and excellence.
International Product Marketing Manager for Nature Observation Products for the Strategic Business Unit Consumer Products within the Zeiss Group • Market expert with excellent network driving the brand positioning of ZEISS • Management of product launches and cross-channel 360° campaigns • Conceptual development of strategic lifecycle marketing and content initiatives • Management of editorial content planning for various communication channels • Program Management of international brand partnerships
Full Service Event Organization
Management of all PR and Marketing activities Event-Marketing and Event Management of all internal and external events and conferences
Head of Organization (Welcome- Gala- and Farewell-Event) of the national conference of WJ Hessen (Frankfurt, 2011)