Barcelona, Catalonia, Spain
International retail executive specializing in scaling, fixing, and accelerating luxury, premium and accessible retail businesses across the Americas, EMEA, and Asia. Proven track record of leading market entries, network expansion, and operational turnarounds across both direct retail subsidiaries and franchise partner models. Held senior leadership roles (International Retail Director, General Director) with globally recognized brands including TOUS, Cartier, HUGO BOSS, and Nespresso. Managed multi-market retail portfolios across three major global regions, with in-depth expertise in Russia and CIS markets, including consumer behaviour, partner ecosystems, and regulatory complexity. Known for full P&L ownership, decisive leadership, and building high-performance market HQ and retail teams that deliver measurable growth. Deep expertise in dual-format retail models, omnichannel execution, CRM, store portfolio optimization, and brand-led customer experience. Frequently trusted with complex markets, underperforming networks, and high-growth phases where execution, speed and accountability matter. 📧 [email protected] 📞 +34 681 389 356 💬 Telegram: @Petr_Gorshkov
• Lead global retail operations across corporate subsidiaries and franchise markets in the Americas, Europe, Russia & CIS, and Asia Pacific, overseeing corporate, franchise, travel retail, and wholesale channels. • Hold full regional P&L responsibility, driving profitability, operational excellence, and alignment between HQ and local markets while fostering cross-functional collaboration across regions. • Drive global omnichannel transformation, market expansion, and organizational development initiatives to strengthen commercial performance, customer experience, and brand competitiveness. • Lead strategic planning and executive decision-making as a COMDIR member, reporting directly to the CCO (reporting to the CEO), ensuring consistent execution of corporate strategy and sustainable growth. Key Achievements: • +37% regional sell-out growth, +41% profitability improvement, and up to +40% brand-awareness increase achieved across LATAM franchise markets through the implementation of a sustainable LTV-driven growth strategy. • 93-store expansion pipeline secured through franchise agreements across 14 countries within three years, accelerating global footprint growth. • 10% of total retail sell-out generated through WhatsApp-driven business following the rollout of advanced clienteling systems (OMNIO & Orchestra) across the USA, Puerto Rico, and Portugal. • 5–7% annual growth maintained in Russia after successfully transitioning operations from a corporate to franchise model following the company’s 2022 market exit, preserving profitability and mitigating reputational risk. • Successfully stabilized the Saudi Arabia business after years of decline by implementing strategic operational measures addressing Saudization-related market pressures.
• Directed the Russian subsidiary across retail, e-commerce, wholesale, and partner channels, managing 33 corporate stores, 17 partner stores, and key online accounts. . • Held full P&L responsibility, driving sustainable growth, profitability, compliance, and alignment with global strategy. • Led marketing, logistics, IT, and supply chain transformation initiatives, including 3PL integration, distribution hub optimization, and process standardization across the organization. • Oversaw budgeting, forecasting, governance, and the development of 260 FTEs, strengthening operational performance, retention, and succession planning. Key Achievements: • #3 global market achieved within five years, transforming Russia from the company’s lowest-performing region to its third-largest market after Spain and Mexico. • 20%+ annual LFL growth delivered consistently between 2018– 2022, while doubling total business revenue in Russia. • +43% sell-through improvement and 18% e-commerce sales contribution achieved through assortment, merchandising, and digital optimization initiatives. • 6x retail network expansion delivered while maintaining strong store profitability and strengthening brand awareness to 78% through localized “glocal” marketing strategies. • Regional expansion executed across Belarus, Armenia, and Georgia, unlocking new revenue streams and strengthening market presence while building a high-performing leadership team with strong international mobility.
Led the Russian subsidiary's boutiques, online channels, and wholesale operations, driving growth through market-aligned CRM strategies and financial compliance. Fostered innovation and talent development, enhancing market presence and solidifying the region's role as a key contributor to global success.
As Retail Director, I developed and implemented retail network strategies across internal and external channels, ensuring financial health and operational excellence. My focus on client communication and CRM initiatives elevated customer experiences, while streamlined guidelines and routines fostered consistency and efficiency across the retail landscape.
I played a pivotal role in launching a new market and managing comprehensive retail network strategies. My efforts included shaping merchandising policies and collaborating on marketing and PR strategies, resulting in a strong market foothold and enhanced brand visibility.
Led nationwide boutique retail networks and managed over 150 team members, achieving outstanding customer service recognition globally. My tenure included expanding the retail footprint through new boutique openings and introducing advanced retail technologies, which contributed to operational efficiency and sustained growth