Market Bosworth, England, United Kingdom
I’m an Ecommerce Consultant helping small and growing ecommerce businesses improve performance, fix what’s not working and scale properly without needing to hire a full in-house team. Most of the businesses I work with already have a website, marketing or systems in place but things aren’t quite performing as they should. That might be: Traffic that isn’t converting Marketing that doesn’t deliver Systems that don’t work together Too much manual work Or simply not knowing where the real problem is I’ve been there myself. I started out building and scaling my own ecommerce businesses — taking them from small setups into retail, warehousing and multi-channel operations, multiple times. I’ve been hands-on across the full operation from website build and marketing through to stock, systems and the day-to-day realities of running and growing a business. That’s why I understand what usually goes wrong, not in theory, but from real experience. Now I work with ecommerce businesses to fix those issues, stepping in where things aren’t working and improving performance across websites, marketing and systems so everything works together and scales properly. That includes: Website optimisation, UX and conversion rate (CRO) SEO, PPC and digital marketing performance Email marketing (Klaviyo / Mailchimp) Amazon and marketplace setup & optimisation Systems, integrations and workflow automation Customer journey, funnels and checkout optimisation I specialise in Shopify, WooCommerce, Amazon, Klaviyo, PPC, CRO and podOS, offering end-to-end support where needed from fixing specific problems to improving the full setup. No fluff. Just practical improvements that drive real results.
I work with ecommerce businesses to improve performance, fix disconnected systems and build setups that actually scale. My background comes from building and scaling my own ecommerce businesses, growing from a small setup into retail, warehousing and multi-channel operations. That experience means I understand the real challenges of running and growing a business, not just the theory. Now through 88Pixels, I help brands: • Improve website performance, UX and conversion rates • Streamline operations, systems and workflows • Scale across Shopify, WooCommerce and marketplaces • Build and optimise email marketing (Klaviyo / Mailchimp) • Implement and grow podOS print-on-demand setups • Connect systems across ecommerce, fulfilment and marketing I focus on practical, real-world improvements, not just design or technical setup, helping businesses run more efficiently, perform better and scale properly.
Led end-to-end ecommerce operations across B2B, DTC, and marketplace channels (UK & EU), combining platform builds, migrations, and data-led optimisation to drive consistent growth. Migrated wholesale platform from Magento 1 to Magento 2, managing website design, data migration, customer onboarding, and integrations (ERP, ShipStation, Amazon) Redesigned and migrated B2B platform to two Shopify stores (UK & EU), including VAT, duties, shipping logic, pricing tiers, and customer segmentation Built advanced B2B functionality including tiered pricing, MOQ rules, bulk ordering tools, credit terms, invoicing, and gated wholesale access Designed and implemented automated workflows across onboarding, stock syncing, pricing, and order processing to improve efficiency and scalability Managed all customer communication during migrations, ensuring smooth transitions and minimal disruption Improved UX/UI based on real customer behaviour, reducing friction and improving ordering efficiency Marketplace & Channel Expansion Launched and scaled Amazon Seller Central Built and optimised product listings, brand store, and PPC campaigns Managed FBA and FBM models, improving fulfilment, stock control, and margins Developed Power BI reporting, including SKU-level margin tracking Direct-to-Consumer (DTC) Designed, built, and launched Shopify DTC store Delivered full-funnel marketing across SEO, Google Shopping, paid social, affiliates, and Klaviyo email flows Managed lifecycle email campaigns (Mailchimp/Klaviyo) to drive retention and repeat purchases Systems & Integrations Implemented Rithum (ChannelAdvisor) to expand into Amazon, eBay, OnBuy and other marketplaces Led ERP integrations to ensure accurate stock, pricing, and order flow across regions Built print-on-demand integrations, syncing stock and orders across 6+ platforms Integrated courier systems and managed fulfilment workflows across multiple product types
Led and scaled a multi-channel ecommerce business, operating across online, physical retail and warehousing. Responsible for the full ecommerce and operational setup — from website development and system integrations through to marketing, stock management and distribution. Key areas included: • Ecommerce website build and ongoing optimisation • Integration of systems across online, retail (EPOS) and fulfilment • Stock and order synchronisation across multiple channels • Digital marketing, social media and campaign management • Supplier management, inventory control and distribution This role strengthened my experience in building and managing ecommerce operations end-to-end — ensuring systems, marketing and processes work together to support performance and growth.
Built and scaled iBoardshorts into one of the largest boardshort retailers globally, working closely with leading surf, skate and kite brands. This included collaborations with major brands such as Quiksilver, including a limited Quiksilver x iBoardshorts collection. Expanded the business into a 13,000 sq ft, two-level action sports retail store in Bournemouth, becoming one of the largest action sports stores in Europe. Led all areas of the business, including: • Ecommerce website development, SEO and performance optimisation • Paid advertising, email marketing and social media • Stock control, supplier management and distribution • Systems and operational setup across ecommerce and retail • Management of two warehouse locations • Building and leading a team of 40+ staff This experience built a deep understanding of how to scale ecommerce businesses across both online and physical retail — from marketing and performance through to systems, operations and team management.